Nadine is an influential artist in show business—here are 3 advocacies in which she has proven to be the most ready, willing, and capable of driving positive change
Nadine Lustre is a multi-hyphenated artist and award-winning actress—but most importantly, a philanthropist who propagates the causes she supports using hers and others’ platforms. She is vocal and forward in using her profound influence in the show business industry. As a versatile actress, she takes on many roles and character but here are three of her most personal roles as the changemaker Nadine.
RELATED: This Gen Z CEO of Hiraya Pilipina Started Her Brand at Only 15 Years Old
Empowered and Free Woman Nadine
Nadine is the new face of Hiraya Pilipina, the lifestyle and advocacy brand for Filipinas nationwide. In providing innovative, inclusive, and modern solutions for women, Hiraya Pilipina has found in Nadine a truly awe-inspiring presence who shares in the brand’s vision and embodies their message.
Just last weekend, Hiraya Pilipina opened their first pop-up shop at Market! Market!, Taguig. Basking in this milestone, taking up a physical space to continue providing modern solutions for the modern Filipina, the brand also celebrates a momentous mark in their journey. While they are growing exponentially in sales with their niche products, Hiraya is a business with heart and passion—and Nadine is the forefront of this.
“I’ve always introduced Hiraya Pilipina as a ‘small business’. And it really is. But now we’re taking it to the next level,” founder and CEO Cleo Loque shares with MEGA. In the celebration of Women’s Month, Cleo also says there was no other option except for Nadine to be the brand’s ambassador. “Siya lang, because Nadine is someone who has been very courageous in showing herself, in expressing her true self.”
In making products for innerwear and period care that are often shrouded in secrecy and shame, Hiraya and Nadine embrace these struggles and free themselves from the stigma—and encourage you to do so as well. As a brand built on these advocacies and values, Cleo continues on to say, “I’m just so grateful that we can strengthen our message because we now have someone as influential as Nadine to reach more people, inspire more people, and empower more women now that we have her as our ambassador, who is, really, the face of Hiraya Pilipina.”
Mental Health Advocate Nadine
Towards her campaign for a better world, Nadine pushes forward her beliefs and uses her influence in advocating for mental health importance. The actress uses her platform to continuously be vulnerable and brave in sharing how she suffered from depression and anxiety—and how taking part in several mental health initiatives could make an impact to break the stigma surrounding mental health. One of these initiatives is partnering with Yassi Pressman and Liza Soberano in becoming a celebrity investor and partner for Mind You, an online platform that provides easy and cheaper access to therapists, psychologists, and psychiatrists to the people in need of them.
Eco-Warrior Nadine
For her active participation in environmental sustainability, Nadine was recognized last year as the honorary park ranger of Masungi Georeserve. She uses her platforms to talk about how people can help in conserving this wonderful habitat, and takes part in initiatives such as tree-planting and tree-nurturing, reforestation programs, and her journey to a vegan lifestyle, which she is embarking on for the welfare of animals and the planet.
In 2022, Nadine also expressed her love for the Siargao island—not just fleeting, but with a commitment to protect, preserve, rebuild the island. SEA Movement announced Nadine as a contributor to ensuring livelihood, securing food, and conserving ecosystems in the Marine Protected Area of General Luna, Siargao.
Photos and Featured Image: HIRAYA PILIPINA, MIND YOU, MASUNGI GEORESERVE, NADINE LUSTRE (Via Instagram)
