For those in the know, it’s all about verification. Master the basics and safeguard your shoe investment with these easy sneaker authentication tips
For every true sneakerhead, there’s nothing worse than getting caught up in the web of counterfeit kicks. If you’ve ever had the slightest doubt about the legitimacy of your shoes, you’re in the right place. Whether you’re a seasoned collector or a rookie in the game, these straightforward sneaker authentication tips will help you confidently strut your stuff in style.
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Check the box, trust the tag
When you unbox your fresh kicks, it’s time to play detective. Look for any sneaky misspellings or inconsistencies in the logo and font. Any offbeat quirks could be signs of a counterfeit. And don’t forget the SKU number. Hunt it down on the shoe’s inner labels and cross-reference it with the one on the box. Mismatched numbers? You might just be staring at fake heat.
Snap and compare
Another simple technique is to hold your kicks up to the official photos. Pay attention to discrepancies in color, texture, and design, and don’t let any variations in the logo or branding elements slip past your discerning eye.
Check the seams and stitches
For sneaker enthusiasts, it’s all in the smallest details. When you’re on the hunt for authentic kicks, pay close attention to the seams and stitches. Analyze the gaps, uniformity, size, and craftsmanship of those stitches. After all, counterfeit makers might get the look right, but they can’t match the state-of-the-art equipment and techniques employed in the authentic pair’s production.
The nose knows
You can also trust your olfactory instincts when it comes to verifying the authenticity of your sneakers. Counterfeit sneakers tend to give off a strong, noxious smell due to the adhesives used in their manufacturing. Authentic ones, on the other hand, usually remain free from any unpleasant or toxic odor.
When in doubt, ask the expert
Last but certainly not least, always remember to reach out to a seasoned sneaker expert. After exhausting all the aforementioned steps and still feeling unsure or cautious about the pair you want to buy, don’t hesitate to seek authentication assistance from someone knowledgeable in the sneaker world. This could be a trusted friend well-versed in sneakers or a certified sneaker authenticator, ready to deliver a definitive verdict on the shoes’ authenticity.