For Gen Zs, it’s time to go against the current of fast fashion and toward unique and conscious wardrobe choices
One of the qualities that make Gen Zs stand out is their ability to voice out their advocacies and express their minds. Even through fashion, they speak volumes when it comes to their beliefs, sustainability in style being one of them. The young generation now gravitates towards businesses that promote local craftsmanship and purposeful advocacies. Likewise, the booming community pop-up markets are the perfect hotspots for discovering these mindful brands.
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From brands specializing in laid-back linen wear to cozy loungewear, here are some local clothing labels to catch in these vibrant markets.
Cariño the Brand
Cariño is a known favorite for its versatile linen clothing. The brand’s tops, dresses, bottoms, and jumpsuits are modern minimalist pieces, perfect for those building their capsule closet. Although they take inspiration from timeless silhouettes, Cariño’s edge is in their reinvention of the classic cuts in every collection. The brand also declares that 90% of its pieces are made from repurposed textiles, all while making sure that its products are breathable for the humid climate in the Philippines. Cariño designs are inclusive as they offer menswear and accommodate custom orders.
The clothing line hosted their pop-up, Cariño and Friends, last April. Catch them soon at the Spring Time Weekend, the Nirvana Collective Tour Stop #4, the Casa Bella Donna in Davao, and the Vintage Vault by Merkado Market.
Beyond Collective
Another eco-conscious brand is Beyond Collective, priding themselves with their high-quality linen and sustainable collections. After starting their business in a family home, the label is thriving and achieving milestones through their dedication to customers. Their wide-ranging catalog, featuring everything from maxi to mini pieces, can be sophisticated head-turners worn on every laid-back or formal occasion. Furthermore, the women-founded label also values versatility and accessibility, offering their multi-way clothing, made from surplus fabrics at affordable prices. Even influencers like Camille Co, Jaz Reyes, and Farrah Espina have already sported Beyond Collective pieces on Instagram.
The brand has recently been in the Finders Keepers Market, Merkado Market, Club Kalee, and the Nirvana Collective Tour. They will also have a pop-up booth on Spring Time Weekend in Cebu for the first time.
For Keeps The Label
If you’re searching for long-lasting lifewear that will endure all your seasons, For Keeps is the brand that needs to get on your radar. The local brand promises “made to last” loungewear that effortlessly blends practicality with style. They offer simple basics in solid colorways such as tank tops, pullovers, baby tees, and shorts. The small business highlights its collaboration with ethically minded factories and ensures the meticulous crafting of its limited stocks. Whether you’re a hustling professional, a jet-setter, or a beach bum, For Keeps ensures comfort and longevity without compromising fashion.
For Keeps was one of the brands in the Salo Salo pop-up in Balay Kobo. You can also catch them at the Spring Time Weekend in Cebu this July.
Miu The Label
Want to be preppy, artsy, and sweet all at the same time? Miu The Label makes that possible with their elegant garments designed to make you feel and look fabulous. This local brand, founded by a mother-daughter duo, is celebrated for its romantic dresses, sets, blouses, rompers, and jumpsuits–perfect for date nights and summer getaways with the girls. Proudly made in the Philippines, Miu offers a variety of fabrics and textures in their collections, including linen, toile, cotton, tube, and cargo, all available in different hues. Just a peek into their lookbooks will give you fashion inspiration for every kind of aesthetic and mood. Celebrities Julia Barretto, Kathryn Bernardo, and Cassey Legaspi have given their stamp of approval.
Miu has graced pop-ups like the South Trading Post, and Matcha Mama’s Galentines Pop-up, and even hosted its very own Club Miu. They will also be heading to the Spring Time Weekend this July.
Phia The Label
Phia The Label is a rising fashion-forward brand known for its dreamy, feminine, and chic clothing. The brand combines contemporary cuts, delicate patterns, and elegant muted color palettes. Hopeless romantics will rave over their 90s-inspired satin slip dress and cozy pants. Their standout piece? Their classic brunch top is flattering on every occasion. As a thoughtful small business, Phia adds a personal touch to every locally-made order as they add hand-written notes along with their reusable packaging.
They have been to Salo Salo Pop-Up, Club Lokal, and Club Femme Flea Market.
Photos: CARIÑO, BEYOND COLLECTIVE, FOR KEEPS THE LABEL, MIU THE LABEL, PHIA THE LABEL (via Instagram)
Featured Image: CARIÑO
