It was all about heritage and modernity as Daniel Lee debuted his first Burberry collection in London Fashion Week
It’s the collection that everyone was anticipating as Daniel Lee has taken his place as Burberry’s new Creative Director, succeeding Riccardo Tisci. Many fashion enthusiasts waited for his take on Burberry’s fashion as past collections had a rather minimalist tone to them—making everyone wonder how the former Bottega Veneta lead will change the British fashion house.
If you’ve been a follower of both fashion brands, you’d have an inkling of Daniel Lee’s particular eye for design. The Creative Director was able to catapult Bottega Veneta’s success with his knack for simplistic concepts that were backed up by subtle yet meticulous techniques. And as a brand with a new creative lead, here are five things you should know about Daniel Lee’s first Burberry collection.
1. New logo
One of the first changes Daniel Lee made that spurred quite the noise in the fashion industry was the change of logo. The equestrian knight that holds a “prorsum” flag was actually the first official calling card logo of Burberry. This only meant that the creative designer is bringing the brand back to its very roots—all things British. After that, a set of photos were revealed on their Instagram feed that showcased various spots of London while the models are clad in everyday casuals of Burberry.
This only made the fashion industry anticipate his debut collection more as hints of the creative direction were revealed. From the neutral hues and deconstructed silhouettes of Riccardo Tisci, Daniel Lee put the spotlight on functionality, heritage, and modernity for his collection.
2. New color route
His debut collection is all things opposite of his predecessor’s creative direction. New colorways are introduced, such as the vibrant blue we saw on the new logo, which also made a runway appearance in the form of a dress, the regal purple against the black, as well as the Viva Magenta that was paired with bright red.
3. New prints
As the collection showcased the uncommon color palette of Burberry, the signature plaid was also used with a fresh touch. Different materials such as tulle and wool were done in Burberry’s classic plaid with Daniel Lee’s colorway. This is a direct representation of his intention to go back the codes of Burberry, while new prints like florals and graphic tees also made appearances to capture the spry spirit of the youth.
4. New forms
Daniel Lee opted to focus on the functionality of the brand, creating a more youthful aura throughout the collection. The constant gloomy weather London has was one of the few concepts he incorporated, which is why iterations of Burberry’s staple trench coat was done in multiple ways: a loose fit and a deconstructed pea coat. Aside from the trench coat, the collection also included fur coordinates and plaid blankets wrapped around the models’ necks.
5. New exaggerations
A hard-to-miss detail was definitely Daniel Lee’s knack for the exaggerated. Whether it’s a trapper hat, oversized fur coat, or emphasized collars, the Creative Director definitely gave their daily essentials a new look.
Without a doubt, Daniel Lee embraced the gloomy yet exciting London vibe for his debut with his billowed out forms and darker color palette—making the collection ever-so British with a fresh twist.
Photos from BURBERRY (via Instagram)
