Do you want to succeed in content creation? Here’s how Hannah Pangilinan solidifies her place in a sea of creatives
With the advent of social media, creating content is not just an avenue for people to share their passions, it has become a way to earn a living. With that said, YouTube—one of the leading platforms for content creation—has become a competitive space for creatives. Seeing more and more individuals vying for audience attention, it can be a challenge to stand out and build a successful channel. You might think that there is no definitive formula to make an impact on YouTube, however, there are five truths that we are able to dissect from Hannah Pangilinan’s vlogs that you can apply to your own channel.
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As a creator with enough passion along with these tips, you too could carve out a solid spot in the content creation world, just like Hannah Pangilinan.
Resonate with your audience
Beyond taking into account topics that can surely appear in everyone’s algorithm-driven feed, Hannah Pangilinan teaches us to connect with people. Despite the fact that an influencer cannot see their audience face-to-face, it is still important to make content that will benefit your followers. As they say, securing a dedicated following is far more valuable than large but distant ones. An example of this is Hannah’s yearly release of a birthday vlog which features her journey as she age. This content resonates with her audience because Hannah candidly shares her likes, dislikes, learnings, and failures in life.
Master the art of storytelling
Just like writers, YouTubers like you should also learn how to craft and organize storylines. Amidst an ecosystem continuously becoming competitive because of hundreds of content being posted every minute, storytelling should be your core. Try to convey an impactful message even on the simplest content similar to Hannah Pangilinan’s vlog titled 24 Hours Without My Phone. It may seem just basic content that others might have done already but Hannah inserted life lessons, recommended outdoor activities, and a skit in her vlog.
Capture authenticity
From the topic you choose to the storylines you’ve written—every aspect of your content can contribute to the output you’re trying to produce. This tip proves the third truth you can learn from Hannah Pangilinan. That every content creator must learn how to capture raw but high-quality shots. By doing this, your audience will notice that you are not trying too hard to produce content that will impress them. Instead, you are an influencer who captures both authenticity and video quality in one vlog.
Frame your vision
After ensuring that you are not overly critical of your videos, Hannah Pangilinan showed in her recent vlog that an influencer should have a framed vision. More than adjusting your sight behind the lens of a camera, perfect camera angles are those that depict meaning. For her easter vlog, Hannah Pangilinan documented her trip in Israel and Egypt. And while she captured close-up shots, point-of-view shots, or wide-angle shots, each angle became seamless as it perfectly captures Hannah’s own vision. Using different camera angles will also add to the entertainment as consistent front shots might bore your audience.
Speak directly to your niche audience
Last but not least of all the truths, Hannah Pangilinan is known for speaking directly to her niche audience. Ranging from beauty, fashion, lifestyle, and so more areas where you can influence, you must get to know the language of your audience. Making sure to involve your own community in one dialogue will set you apart from a crowded and competitive digital landscape just like Hannah Pangilinan.
