The beauty powerhouse has finally arrived in the country
Beauty neighborhoods are considered dream destinations for all beauty lovers. But who can blame them? A surplus of visually satisfying store designs effortlessly invite enthusiasts in with a curated selection of product offerings waiting to be discovered. It’s quite expected that the beauty playground continues to expand with notable global brands welcoming fans to its new home in the country. However, there is so much satisfaction in knowing that a cult classic beauty powerhouse has finally arrived.
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Recently, KIKO Milano welcomed beauty fans to its first ever store in the country, located on the first level of SM Mall of Asia. The new space perfectly translates the true essence of the brand, with an extensive set of products ranging from makeup, makeup tools, and skincare. It also offers an elevated beauty experience and displays that prove why it’s worth a visit. To convince you further, here’s an exclusive look at what awaits.
Introducing the global brand
KIKO Milano is no stranger to a beauty lover’s vocabulary. Founded in 1997 by Antonio Percarssi and Stefano Percarssi, the professional cosmetic brand has established a reputation for its extraordinarily diversified range of products to perfectly match different preferences, skin tones, and skin types. The company also takes pride in its commitment to delivering quality formulas and creativity that reflect its Italian roots. Now, the beauty brand impressively houses over 1,200 products that have beauty experts’ and makeup artists’ approval.
One thing that can’t be left unmentioned is the brand’s objective: To allow all beauty fans to treat themselves to the most innovative cosmetics without having to sacrifice their budget. KIKO Milano is determined to change the game by rewriting the rules of associating quality with hefty price tags. The brand once said, “With KIKO, professional luxury is an exciting reality you can touch. For every budget.”
A look inside the store
KIKO Milano’s visually enticing space translates into the brand’s vision and soul. Poised as the country’s newest beauty haven, the design concept is dominated by wide spaces and white canvases, showcasing the beauty of every product. A library of cosmetic products, makeup tools, and skincare formulas is set to welcome fans upon entrance. Alongside are also the brand’s in-house beauty advisors who are enthusiastic to assist you to find your next mainstay products.
Meanwhile, a capacious lilac beauty station rounds out the entire store experience. The space is designed to be a beauty playground for everyone, with professional makeup stations inviting fans to fully delve into the brand’s product line. It captures what a true beauty playground is—a store highlight that one should never miss.
A beauty soirée
In celebration of its first-ever address in the country, the beauty powerhouse gathered celebrities, makeup artists, models, and influencers for its ribbon-cutting event. Respectful principals from KIKO Milano headquarters were in attendance with Janeena Chan presenting the event, and Butta B behind the decks. Inside the store, there were also quite a few familiar faces such as Aubrey Miles, Miss Supranational Philippines 2021 Dindi Pajares, Miss Earth 2015 Angelia Ong, and Karen Bordador. Celebrity makeup artists like Lala Flores, Juan Sarte, Jason Delos Reyes, Raffy So, Lei Ponce, Bryan Cuizon, Jay Salcedo, and Vince Leendon also made an appearance.
New favorites
There is so much to discover in KIKO Milano—take its base makeup category as an example. Standout formulations like the Skin Trainer CC Blur act like an optical corrector that blurs out skin imperfection and renders a second-skin-like finish. The brand’s brush tools also can’t be left unnoticed as its range features an iteration for every need.
Of course, the eye makeup category is a star of its own. The Water Eyeshadow renders a pigmented holographic hue, while the Smart Eyeshadow Palette offers a play on matte nudes. As for the lips, the 3D Hydra Lip Gloss is a reliable lip product to swipe on for shiny, plumped lips.
Event Photography EXCEL PANLAQUE
Photos from KIKO MILANO PH (via Instagram)
