Pink and pastels are more than a passing fad—it’s a way of life, a turning point in distinct individualism and positive self-expression
If you have noticed more men wearing pink and pastels this summer, you are not alone. This is not a coincidence, but a result of a new fashion trend called Kenergy that is sweeping the internet. Kenergy, a term coined by actor Ryan Gosling who plays Ken in the Barbie movie, refers to the quality of being handsome, loyal, fun-loving, and supportive. It also refers to the style and vibe of the iconic doll who is known for his impeccable taste and his love for pink and pastels. In essence, it’s the masculine Barbiecore.
Kenergy is not just a word, but a way of life. It is about embracing your inner Ken and expressing it through your clothes, accessories, and attitude. It is about celebrating diversity, individuality, and creativity, as well as about having fun and making the world a better place.
But why are men embracing Kenergy? What is the appeal of pink and pastels for men and how can you join the Kenergy movement? Here are some answers to these questions.
Versatile and flattering
Contrary to popular belief, pink and pastels are not just for women or children. They can also look great on men as long as they are worn with confidence and style. Pink and pastels can add some brightness and personality to your outfit, as well as complement your skin tone and hair color. They can also work well with different occasions and seasons, from casual to formal, from spring to winter. You can wear them as accents, such as a shirt, a tie, or a pocket square; or as statement pieces, such as a jacket, a sweater, or a pair of pants.
Fun and playful
Another reason why men are embracing Kenergy is because pink and pastels can show their fun and playful side. They can add some texture and interest to your look, as well as express your creativity and individuality. You can mix and match different shades and tones of pink and pastels, as well as different patterns and prints, such as stripes, checks, florals or polka dots. You can also experiment with different styles and silhouettes, from classic to modern, from fitted to loose.
Positive and supportive
A third reason why men are embracing pink and pastels is because they can convey a positive and supportive message. They can symbolize love, friendship, happiness and optimism, which are qualities that Ken embodies in the Barbie movie. They can also show your support for causes that matter to you, such as breast cancer awareness, LGBTQ+ rights, or mental health awareness. By wearing pink and pastels, you can spread some joy and kindness to yourself and others.
Pink and pastels have inspired many fans and followers to adopt the style and vibe of Ken. The internet is flooded with photos and videos of people wearing pink and pastels, posing with Ken dolls and accessories, and expressing their love for Kenergy. Some celebrities have also joined the trend, such as Harry Styles, Lil Nas X, and Timothée Chalamet.
Pink and pastels are more than just a fashion trend or a tribute to Gosling’s performance as Ken and his dedication to the role. It is a cultural phenomenon that celebrates the spirit of Ken and his positive impact on the world, a movement that encourages people to be themselves and to spread joy and kindness. It is Kenergy, and it is here to stay.
Featured Image: MARK AVERY (via Instagram)
