Enhance your experience of days with a richness only Jo Malone London can provide with their adventurous aromas and their newest scent
Of all the senses we use when in a place and time, our sense of smell is arguably the one we remain fond of most often. Be it for delicious street food or an early morning’s fresh air, we unconsciously paint pictures of vivid imagery with the brushstrokes of aromas we recall in memory. And for the Jo Malone London Cologne Intense collection, it has always been and forever will be a mission to relish in the warmth of past nostalgia and future potential. In its newest release, the Hinoki & Cedarwood scent flutters into the scene in clean, woody, and distinctive notes.
RELATED: Everything You Need to Know About Jo Malone’s New Cologne Intense Bottle
Nature’s Newest Gift
Deep within the blooming groves of Japan’s forests lies the Hinoki Tree. Beautiful and healthy, it exudes a lasting tranquil presence that struck Global Head of Fragrance Céline Roux so deeply on the day that their newest product was first conceived. In her words, “I was alone at home and somehow ended up reading about hinoki wood. I had hinoki on the mind.”
Long wanting to create a woody scent for Cologne Intense, her discovery led to Jo Malone developing this under Céline’s vision: ever-ready serenity from the immersion of a soothing forest—a singular whiff of clean crisp beauty that instantly transports you to a nature so far away.
Traces of Clove and Lavender join Hinoki and Cedarwood’s woody energy
Priced at PHP 9,200 for the 50mL bottle and PHP 13,500 for the 100mL, respectively, the core of this new scent asks imbibers to partake in their own personal rituals of forest bathing—blissfully taken to a haven of calm in front of old cypress wood.
Scents that bring about intense feelings
Evolving in Passionate Scents
As the seasons forever move forward, so, too, does Cologne Intense.
From the floral notes of Scarlet Poppy and Tuberose Angelica to the golden traces of Myrrh and Tonka, every part played in this collection forever holds a story worth a dozen unfolded pictures. Whereas Hinoki and Cedarwood are but the newest additions, one central act remains to flow throughout the entire lineup of products —traveling through scent.
