In our quest for confidence, how can we turn our hair into a power move? In an exclusive new film, the hairkada it girls show us how it’s done
In a world that often urges us to fit into neat little boxes, there’s something utterly liberating about letting your hair down—literally. For many Filipinas however, the idea of freeing your locks or “lugay” in Filipino can feel discouraging. After all, no one wants to deal with frizz, tangles, and loose strands getting in their face while they’re conquering the day. The same goes even for our favorite leading ladies—Belle Mariano and BINI. With back-to-back schedules of performances, shoots, and media events, even the locks of your on-screen idols endure quite a battle that warrants some serious TLC. But hair care brand Sunsilk is here to the rescue.
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As the trusted go-to of Filipinas since day one, not only do their products keep tresses smooth and manageable, but they’ve also become the favorites of BINI—the brand’s newest ambassador. So whether they’re performing another energetic rendition of “Cherry on Top” or posing for their next magazine cover, the Nation’s Girl Group has locks that look good whether tied up and let down, all thanks to Sunsilk.
Icons of Empowerment
Though they take on different roles, Belle Mariano and BINI walk hand-in-hand to champion beauty in all forms. As pioneers of next-gen Filipino talents, these women are the perfect embodiment of empowerment and confidence, reminding us that it’s perfectly okay to let our hair down—literally and figuratively.
With Sunsilk Smooth and Manageable, confidence is now within reach. Whether hustling through school, conquering a long work day, or simply enjoying a brunch outdoors, this shampoo is everyone’s golden ticket to effortless beauty. As Belle and BINI lead the movement, we’re reminded that our hair is more than a mere accessory; it’s an extension of who we are. So, it’s time to embrace the beauty of “gandang-lugay” by wearing your hair however you choose—because nothing exudes confidence like smooth, luscious hair that dances with the wind.
A Premiere of Powerful Hair Moments
As you stock up on your Sunsilk essentials, be sure to add one more must-do to your list—tuning in to an exciting digital film featuring the trendiest hairkada it girls Belle Mariano and BINI. This film will mark the start of BINI’s journey as Sunsilk’s newest endorser.
This film is all about transformation, taking us on BINI’s journey toward self-confidence with the beloved hairkada member Belle by their side. As they share relatable moments of letting their down, they wish to remind Filipinas that appreciating one’s beauty is the ultimate expression of empowerment.
Time and time again, Sunsilk Smooth and Manageable proves that embracing your own beauty is supposed to be a daily ritual and not just a special occasion. As you prepare to let your hair down and step into your own spotlight—as Belle and the girls of BINI have—it pays to remember that each strand tells a story of confidence and empowerment. After all, with the right care, every Filipina can shine as brightly as she deserves.
