From the Resort 2025 collections, butter yellow has solidified its place as the season’s go-to neutral. Soft yet vibrant, this pastel hue makes for the perfect balance for both maximalists and minimalists
Forget electric green—2025’s surprise color is one you might already have in your refrigerator. Butter yellow is making its buttery-soft mark on the Resort 2025 runways, from Oscar de la Renta to Gucci, Givenchy, and beyond. This isn’t the in-your-face yellow you might expect, but rather a soothing, pastel hue that combines all the warmth of the sun with the calmness of a neutral. It’s the color we’ve been craving at a time of unhingedness. Think of it as neutral for those who don’t do color.
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Bright enough for the maximalists who still want a pop, but neutral enough for the minimalist who has long shunned anything brighter than beige. Butter yellow is the color of 2025’s chicest wardrobe upgrades.
The beauty of this shade is its versatility—much like white or black, butter yellow is a color that works effortlessly with everything. It can be put in full monochromatic styles, paired with off-white, lemony tints, or beige for a soft but rich palette. Accessories and footwear in butter yellow add a delicious touch of sunshine without going into loud, bright hues.
And the best part? Butter yellow is a neutral that subtly draws the eye, adding a touch of color without ever overstepping its bounds. If beige and gray have been your comfort zone for too long, consider this your sign to bring a little warmth into your life.
Photos: OSCAR DE LA RENTA, BOTTEGA VENETA, BURBERRY, CHLOÉ, GUCCI, ZIMMERMANN, DIOR, GIVENCHY, ERDEM, and STELLA MCCARTNEY
