In celebration of their growth, Jhaena Jewels shared their advocacy, #LuxuryforAll, as they unveiled a new line of jewelry at The Peak in Grand Hyatt Manila last Wednesday night
We were taught that a piece of jewelry is an heirloom—a piece that can be passed on from generation after generation, and a sentimental item that conveys memories over the years. We also recall the moments our mothers taught us the craft and importance of having such jewels in our life, and how they carry a symbol of strength in femininity as we wear them in our lifetime.
It’s a point of view that will forever change the way we perceive jewelry. We can credit the women in our lives for having such great influence in our lives and we get to see this live on as Jhaena Jewels continues to expand their brand. With their line of precious jewelry, we also get to unfold the journey they had over the years.
It all started in Japan in 2021 where Haena Sia-Foo, owner of Jhaena Jewels, began accommodating Filipinos who had a love towards designer bags. She would often find herself strolling through the alleys to look for the pieces her clients would ask for and, in that moment, she realized that she had a passion for helping people obtain the things they wanted. In a sense, she felt fulfilled every time she got the job done.
She was able to cater a variety of requests except for one—jewelries. It was the question that propelled her to look for a way to accommodate her clients and it also made her recall the love her mother had when she was growing up. After one jewelry convention, Haena was able to start her business, and the rest was history.
Built up on the legacy of her mother, the couple, Justin and Haena, wanted to honor and keep her spirit alive through the business they started. Jewelry has become a symbol of a mother’s love for the two and has been viewed as a way to bring forth a sentimental piece to all. It’s why Jhaena Jewels grounds their advocacy of accessibility since the very beginning. Thus, #LuxuryforAll.
Although the brand was launched just a couple years ago, nothing is ever too late to celebrate the milestones they had over the years. And last Wednesday night, an intimate dinner was held at The Peak of Grand Hyatt Manila to commemorate the journey of Jhaena Jewels after two years.
It’s definitely a mark in the history of Jhaena Jewels because of their humble beginnings. From promoting their pieces through Facebook during the pandemic to growing their community and having a line of loyal customers in their waiting—it is truly impressive to see a brand grow despite being new in the market.
Alongside the dinner, guests had the chance to see a new line of intricate pieces that exude such elegance and opulence. Each piece was adorned with timeless diamonds, regal emeralds and rubies, and gilded golds—all unique in design.
As the night went on, we couldn’t help but see how the jewels elevated the classic black ensemble. There was a variety in terms of designs yet everything was still anchored with so much elegance. The golds were reminiscent of dainty flowers, and statement constructions and gemstones were finished with diamonds.
With an advocacy that champions all without compromising the quality of their jewelry, Jhaena Jewels has no plans in letting go of their purpose. For the couple, their only wish is to provide high quality jewelry to all who wish to have one in their collection.
Photography EXCEL PANLAQUE and KIM SANTOS