Attaining your hair goals requires custom solutions. Here’s how people received the pamper of a lifetime through personalized hair makeovers at the Dove Hair Care Labs.
Dealing with hair concerns is a universal experience. Maintaining healthy hair is a difficult endeavor because of a combination of factors such as genetics and environmental aggressors. In fact, it is quite common to face issues like hair fall, dryness, brittleness, and frizz. Many Filipinas continue to struggle to find the appropriate solutions to address their hair concerns.
However, hope isn’t lost after all. Hair damage is something that could be undone, and it begins with finding custom-fit solutions for your needs. This is where Dove comes in. Unveiling the second edition of the Dove Hair Care Labs, they prove yet again why they’re at the forefront of hair care excellence. MEGA checked out the happenings at the Care Labs 2.0. What we saw certainly exceeded expectations. From hair assessment technologies to custom styling, Dove curated a unique experience that ultimately transformed the future of hair repair.
The Beginning of Metamorphosis
The journey towards repair begins with acknowledging your authentic self. Upon entering the Dove Hair Care Labs, attendees rocked their natural, unstyled hair. A photo wall is also present for them to take pictures of their pre-wash hair, which will later be compared to their post-treatment hair.
Of course, betterment also calls for proper knowledge. Dove leads us to the Expert Platform and the Revelation Tunnel. Featuring a talk from the Dove experts, we learned more about the common causes of hair concerns and in-depth explanations about the different levels of damage. We then delved into the science behind Dove’s hair care products.
A Peek into the Future
Transformation requires having and using the appropriate product. With this in mind, we proceed to the heart of the Dove Hair Care Labs, where a grand display of products is showcased. Here, Dove unveils its newest hair care line, which will later take center stage in the attendees’ makeover journeys.
The hair is often exposed to the same aggressors that damage the skin. Hence, Dove took inspiration from skincare ingredients and the hair’s natural biology in formulating their newest collection. They specifically introduced their Bio-Protein line. This features a patented bio-protein care technology, a unique blend of fiber repair actives, vegan proteins, and nourishing ingredients.
Among their new products is the Dove Ceramide Intense Repair Shampoo and Conditioner. Formulated with ceramide, it locks in nutrients within the hair follicles while offering protection for the outer layer of the hair. Thus reversing signs of damage.
For the second variant, Dove introduces its Bio-Keratin Straight and Silky Shampoo and Conditioner. It’s designed specifically to protect hair against humidity, lending to tame, smooth, and frizz-free hair.
Dove also introduced the Biotin Hair Fall Rescue Shampoo and Conditioner, which strengthens hair. With this, you get 10x less hair fall and hair breakage.
Lastly, Dove also unveiled the Restorative Oil Nourishing Care Shampoo and Conditioner. Formulated with a blend of argan oil, marula, and sunflower seed oil, it locks in moisture. Thus revitalizing dry and dull hair.
The Gateway to Hair Repair
Addressing problems starts with identifying its roots and depth. With this, we move on to the truly unique part of the Dove Hair Care Labs – The Assessment Station. This section really shows the pinnacle of hair technology, as Dove brings unique tools to aid in your hair repair journey.
Upon entering, attendees were led to a row of salon vanities where a hair expert awaited. The consultation begins with the expert asking you about your current hair concerns. They’ll also probe you about your hair goals. Afterward, the hair expert will pull out an interesting gadget, a small scanner-like hair assessment tool. The expert then points it to a section of your hair, and it automatically takes a picture of the strand. From then, the assessment tool will display a side-by-side comparison of your hair strand and a healthy strand. This then allows the expert to accurately pinpoint damages to your hair cuticle.
With the assessment done, the hair expert will then proceed to explain the results of the assessment. Wrapping things up, they’ll recommend a variant of a shampoo and conditioner from the Dove Bio-Protein Care range.
Into Self-Care Haven
Following the consultations, Dove now takes us to the ultimate salon experience. One of the highlights of Care Labs 2.0 is the Hair Washing Station. Here, people get first-hand experience of the wonders of Dove’s Bio-keratin line.
Upon entering, simply state the Dove shampoo and conditioner recommended at the Assessment Station. A salon expert will then proceed to give your hair some needed TLC. With a thorough hair washing session, followed by a conditioning treatment, you’ll immediately feel the reparative properties of Dove’s Bio-keratin line. It’s also quite a relaxing experience, as the salon attendants take great care in giving attendees’ hair the treatment that it deserves.
A Transformative Conclusion
As a brand committed to leading people towards transformation, Dove goes beyond simply repairing hair. They also ensure that you’ll continue to be protected from the aggressors that cause damage. This leads us to the main highlight of the event, the Makeover Station.
After the washing session, the reparative and protective properties of the Dove Bio-keratin line are immediately tested. Attendees are led to a row of vanities, where they can choose their dream hairstyle—from curls to straight hair.
The hair is then exposed to common hair aggressors, like styling products and the heat from blow dryers, curling irons, and straighteners. With this, we really got to see how Dove protects your hair against damage.
Of course, in addition to putting Dove’s effectiveness to the test, the makeover session also enabled attendees to reach their hair goals, truly making the conclusion of this hair care journey memorable for everyone.
With this, Dove proves yet again why it has stayed on top of the hair care industry for years. From the innovative products to the unique experience they curate for consumers, Hair Care Labs 2.0 serves as a testament to Dove’s ethos. With Dove, real beauty is made attainable to real people through science.
