This App Allows You To Shop On The Spot During A Fashion Show

Welcome to the 4th industrial revolution where you can now shop on the spot.

Continuously bringing E-commerce to the next level, Lazada gets a breakthrough in the Philippine digital sphere. With the aim to continue bringing fashion to everyday consumers, connecting brands and sellers, the E-commerce giant held its first-ever “see-now-buy-now” fashion show last May 17.

The “see now, buy now” fashion show leveraged on the cutting edge in-app live streaming technology of Lazada. This allowed both attendees and online customers to watch the event on their Lazada app and buy products that they saw real time on the runway. 

But more than that, viewers also got a chance to interact with influencers whilst grabbing special prizes, vouchers, and deals up to 90 percent off as they tuned live. Hence, this just shows the remarkable success of Lazada to combine shopping and entertainment in Southeast Asia.

According to Lazada Philippines’ Chief Marketing Officer Jason Juan, “Lazada continues to be the game-changer by revolutionizing the way consumers get access to and shop for their fashion wants and needs. With see-now-buy-now, we are bringing together the best of our technology, fashion assortment, entertainment to better engage Filipinos and offering them a one-of-a-kind multi-sensory shopping.”

So with the shoppertainment concept already on the move, it serves as an innovative retail solution for countless fashion and beauty brands. It became a platform for local labels to showcase their products live and get profits. With the daily in-app live streams, games and its new “see-now-buy-now” fashion show, this is just the beginning of many engaging features the e-commerce platform will rollout soon for its customers.