A new and more hyper-personal version of the popular beauty video is taking over. And with this, we can’t help but wonder: are get ready with me videos the safe space of beauty?
Many beauty fans are guilty of pretending to star in a “get ready with me” video in front of the mirror. But who can blame us? The influence that this type of content has is beyond recognizable. A delve into the category unveils entries from fans, celebrities, and influential personalities who have showcased their most-sought after beauty secrets. And besides, it inherently became the backstage of our lives—a comforting place to indulge in top-shelf products, express honest thoughts, and be one’s unfiltered self.
But the early era of the phenomenon is over, and change is afoot in the world of beauty content. A new iteration is taking place—think more of one swishing on a shimmered eyeshadow while unloading a deeply personal experience or one dabbing a concealer while sharing the most unhinge thought.
The new confessional
“Get ready with me to go break up with my boyfriend because I found out he was cheating on me,” Sarah Lupica begins. Her video, which garnered 2.3 million views, detailed the downfall of her relationship as she creates her signature soft-glam look. “I just think it’s funny how guys always get caught up,” she confessed as she swiped a flattering nude shade to her lips. “I honestly have been hurt so many times. Honestly, I’m so numb at this point. I don’t really care anymore.”
@sarah.lupica #foryoupage #foryou #viral #fypシ #QuakerPregrain #fypp #fyp ♬ original sound – sarah lupica
Sarah Lupica is one of the many creators who made get ready with me videos into a confessional format. But of course, who could ever forget Emma Chamberlain? The personality thrives on sharing candid, relatable, and authentic thoughts on her platform. Ultimately, it sets the tone for creators to be more real and honest. Perhaps that explains the success behind the comforting phenomenon: It allows fans to emotionally connect with each other.
The safe space of beauty
There’s something quite special about the process of getting ready that makes the ambiance incredibly intimate. Perhaps it’s because there is solitude in being alone or it allows one to truly become the most real version of themselves. And maybe that’s why many fans would resort to getting ready with me videos as a confessional space—it is true to the ambiance of getting ready that makes one feel safe to freely process and express their feelings without the fear of invalidation.
@killakushla grwm for a fam brunch <3
♬ original sound – @killakushla
On the other end of the spectrum, hyper-confessional “get ready with me” videos also thrive in different realities of life, and an example of this is Killa Kush. “I guess I just want to talk about how all families, I feel like, are dysfunctional,” the content creator candidly said as she filled her brows. “But I feel like, to some extent, that’s what makes families—like you can’t live with them and you can’t live without them.” Shortly after, she expressed how grateful she is to come from a family who accepted her sexuality.
The bottomline
As the ever-evolving beautyverse makes a case for hyper-confessional videos, it is expected that a new archetypal approach to beauty is set to define the decade, but it comes as no surprise. As mentioned in a previously released article, beauty became more personal than ever. “Get ready with me” videos conjure a sense of relatability, authenticity, and community that allows fans to deeply connect with each other. To say the least, it’s a breather from a category that is teeming with advertisements and selling tactics.
The rise of hyper-confessional videos also reveals that we are often connected with the painful realities of daily life. And maybe that is why it’s enticing to divulge and express feelings in the digital sphere—the sense of community makes great company. However, it’s also important to note that depending on it alone is not a healthy coping mechanism. It is still advisable to seek professional help if needed or to communicate with family or friends.
