Avon Introduces a Bold New Color to Its Beloved Intimate Wear Collection

Avon Introduces a Bold New Color to Its Beloved Intimate Wear Collection

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The Regina Bra offers more than support and comfort—it also empowers women of all sizes to confidently go about their day

Shopping for intimates—especially bras—can be a letdown for many women. After all, even a slightly off cup size or a style unsuited for your body type can restrict your movement, leading to discomfort and in some cases, pain. As difficult as it is to find the right undergarment, Avon continues to stand out with the Regina bra. This year, the leading intimate apparel brand continues to uplift consumers—literally and figuratively—by adding a bolder spin to this best-selling staple.

Avon’s iconic Regina Bra now comes in Crimson Red

Cusp of Classic and Contemporary

Blending in style, comfort, and value is what Avon does best. Over the years, the brand has sold over 10 million bras for releasing intimate wear that perfectly caters to women of all sizes and body types.

Among Avon’s best-sellers is the Regina Bra, a line of underwire convertible moulded t-shirt bras. This classic intimate has become a staple in every woman’s wardrobe with its moulded cups, which provide support while enhancing and shaping the breast, creating a seamless look even under tight tops. It’s a versatile cup choice—adapting easily to any breast type.

Avon elevated this classic with the release of new designs fit for the contemporary woman—the Regina Bra now comes in a bold Crimson Red hue, a testament to the strength and support it lends you. 

Continuing to uphold its legacy of empowering all body types, the Regina also gets a more functional update. Its straps now come in a soft-brushed material and a wider size to accommodate a wide range of sizes from 32AB to 40BC. 

The Regina Bra in Black

Covering All Bases

Your choice of undergarment can make or break your overall ensemble. Nobody wants their straps to peek through their clothes when wearing sleeveless tops among many other issues; there’s certainly a right type of bra for every outfit.

This is where the Regina Bra truly stands out. Unlike other bras, it can be converted and worn five different ways: conventional, strapless, asymmetrical, criss-cross, and halter. This versatility allows you to wear it for any occasion–giving you the confidence to rock any outfit without the fear of awkward undergarment mishaps.

Heart Evangelista is the new face of Avon

With the improved Regina Bra, Avon demonstrates its commitment to quality and style—giving you premium comfort at a relatively more accessible price compared to other brands. It’s a true fashion staple, empowering you to be your most confident self.


For more information about Avon and its products, visit avonshop.ph or contact your local Avon representative. You may also shop via Avon’s official stores in Shopee, Lazada, and TikTok Shop

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