Beyond Pride Month, celebrate joy and wear your Pride with Avon.
As pride month comes to a close, the spirit of pride for the LGBTQIA+ is still in the air as we head into July. For this month, Avon proudly launched their newest Colorful Pride Collection with the brand’s newest face, Mimiyuuuh, in celebration of Pride Month. In blue, yellow, green, and purple, expressing yourself with Avon can be done in a wink, no matter how you identify yourselves. This makeup collection allows the LGBTQIA+ community to transform themselves into however they like to be, no creative limits here!
The Supershock Volume Loader Mascara is the brand’s holy grail, enriched with vitamin E for natural and healthy-looking lashes. From the roots of your lashes up to the tip, the Supershock volume will definitely shock you with its intense black tint. The new helix brush is designed for a flawless application. No smudge, no clump, and no water can ruin it!
Go bold and playful with Avon’s Glimmerstick Eyeliner. It comes in four intense and vibrant colors: Azure Blue, Daring Citrine, Emerald Glow, and Cosmic Obsession. It’s not just a regular eyeliner, it is enriched with a nourishing rosehip oil and vitamin E that makes for the smoothest application.
Avon Celebrates Pride month with Pride for everyone
Avon has declared itself a beauty democracy, open not just for women but for all. They aim to help people embrace their own power beyond Pride Month. Avon has had a couple of campaigns in the past that help shape the people’s perspective towards the LGBTQIA+ here in the Philippines. Last Pride Month, Avon encouraged everyone to embrace their power and true selves through a series of initiatives to recognize the impact that LGBTQIA+ individuals have had on history.
These initiatives included the partnership with No Boys Allowed, which shows how Avon is true to its essence of empowering all women, while its engagements with drag bars highlight the brand’s message of collectively shaping the world with Avon Intimate Apparel. For the drag bar engagements, top drag queens from all over the country showcased fierce looks featuring the No. 1 intimate apparel brand in the Philippines.
Avon has been showing evident support to the community by sponsoring LGBTQIA+ organizations like Home for the Golden Gays, Bahaghari, PANTAY, and LoveYourself. They sponsored useful products from their body care, apparel, make-up, fragrance, and skincare line-ups.
Avon’s upcoming online makeup contest for Mx. Pride 2024
Avon has launched an online makeup contest in search of Mx. Pride 2024 last month. This search is a platform for talented and aspiring makeup artists to express their artistry and creativity. In line with Avon’s advocacy for self-expression in however they identify, this explains the use of the honorific “Mx.”. The last leg of the Avon Mx. Pride 2024 is set to happen at the Avon Headquarters on July 23, 2024, and winners will be announced on the brand’s social media pages.
“We have been supporting women in their progression since our inception. Our commitment sits alongside our belief in inclusion for all groups, regardless of gender and sexuality. Throughout the month of June, Avon mounted several Pride initiatives to celebrate and invite everyone to embrace their true colors,” says Marion Limlengco, Avon’s Head of Communications for the Philippines.
Every P10 goes to donation with the Supershock Volume Loader Mascara
With the new Pride Collection by Avon, every purchase of the Supershock Volume Loader Mascara will be a P10 donation to their partner support groups in creating a better world for all. In case you missed out on this, Avon products are proud to be approved by Cruelty Free International under the Leaping Bunny Programme, known to be a global gold standard for cruelty-free cosmetics, personal care, household, and cleansing products.
To make your purchase of the new Avon’s Pride Collection makeup, you may check out their website exclusively at www.avonshop.ph, also through your local Avon Representatives, Lazada. Shopee. And Tiktok Shop.
