Beyoncé and Jay-Z Are All About Love In Tiffany & Co.’s Newest Campaign

Beyoncé and Jay-Z Are All About Love In Tiffany & Co.’s Newest Campaign

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The much-awaited Tiffany & Co. campaign featuring the one and only Beyoncé and Jay-Z has finally arrived.

An iconic brand calls for an iconic campaign—and Tiffany & Co. did just that with their newest campaign. Called “About Love,” the brand featured powerhouse couple Beyoncé and Jay-Z for their first joint campaign for Tiffany & Co.

Channeling Audrey Hepburn in Breakfast at Tiffany’s, Beyonce wore black dresses from Balmain and Givenchy, sheer gloves, matched with a bouffant up do that would Holly Golightly proud Completing her look is the iconic Tiffany Diamond—a yellow diamond with 128.54 carats and 82 facets. It is considered as one of the most valuable gemstone discoveries from the 19th century. Beyoncé makes history, being the first Black woman to wear the iconic piece, and the fourth in Tiffany’s history. Complementing her look, Jay-Z looked dapper in his suit, completed by a brooch by Jean Schlumberger. 

The Carters posed in front of a never-before-seen artwork by Jean-Michael Basquiat. Entitled “Equals Pi,” the painting features shades of Tiffany blue, and was released from a private collection for the campaign. 

“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” Alexandre Arnault, executive vice president of product and communications for Tiffany, shared. “We are honored to have the Carters as a part of the Tiffany family.”

As these iconic names come together, we can’t wait to see what they have in store for us next.

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