Many beauty cultures have captured the admiration of their fans in the country, but how can a new contender connect with them the same way?
It’s no secret that the country offers one of the best and widest beauty landscapes in the world. In fact, a visit to any department store proves exactly that. Innovative products hailing from different beauty capitals fill each shelf, making every aisle feel like a portal to New York, London, Korea, Thailand, and Japan. But it appears that a new destination is about to make its mark as a cult favorite. Enter: Italian beauty.
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In recent times, Global CEO of KIKO Milano Simone Dominici visited the country to explore the fusion of Italian and Filipino beauty culture. His vision? To democratize high-quality products. “Our brand’s approach is about providing high-quality ingredients and producing top-quality products that are accessible to everybody,” he shared in an exclusive press release. “We believe in the democratic approach to beauty—premium and luxury products must be accessible to all.”
On the brand’s culture
It’s undeniable that the brand has made a big entrance with its diverse range of cosmetic products, makeup tools, and skincare formulas. And while it speaks so much of its mission to make beauty accessible, it is also its way to promote the art of Italian beauty through style, craftsmanship, quality, and innovation.
But what does Italian beauty even mean? As for Simone Dominici, he describes it as a complex makeup culture that is highly refined in execution yet yields natural-looking results. It’s a sentiment that mirrors his vision for the brand. KIKO Milano sets its focus on investing greatly in each product. The key? From the formulation to the packaging, to deliver approachable and inclusive results.
On its true mission
Be what you want to be—that is what’s at the core of the brand. KIKO Milano encapsulates the vision of beauty by empowering individuals to express their unique personalities with custom-made products. Its versatile lineup is made to cater to different styles, skin tones, and skin types. The brand also provides specific requirements at every stage of life. Elsewhere, it also allows the brand to adapt seamlessly to various countries, customizing its offerings to meet the unique beauty needs of each market.
Photos: KIKO MILANO
