A Holistic Approach to Skincare: Creating a Clean Beauty Culture

A Holistic Approach to Skincare: Creating a Clean Beauty Culture


With a mindful approach to beauty and health, Pure Culture aims to strengthen the skin’s microbiome while using sustainable, locally-sourced active ingredients so you can glow from within

Are you struggling to find the right skincare products that match your lifestyle and values despite the dizzying number of options?

In fact, there’s a local beauty brand known as Pure Culture that was founded specifically to create products that strengthen the skin’s microbiome by using sustainable, biocompatible natural-origin and biotech ingredients coupled with fermented good bacteria—products that weren’t easily available in the local market.

 A good skincare routine helps keep your complexion looking healthy and glowing

Believing in cultivating a healthy skin ecosystem, the brand creates mindful and eco-conscious-friendly products for a more holistic approach to beauty and wellness.

Redefining clean beauty

Pure Culture started organically when three women, Alex Gentry, Rina del Calzada, and Kim Reyes-Palanca—mothers and good friends passionate about natural alternatives and compassionate for the country and planet—came together to bring clean beauty that nurtures good bacteria. 

Wild Algae Glow Up Serum is a powerful concentrate with Vitamin C and other potent actives. Source: Instagram

The idea of clean beauty has been defined in more ways than one. At its core, it refers to beauty and skincare products that are free from chemicals that are found to be harmful to our skin and overall health.

Pure Culture wants to bring to the fore three points that are often left out of the clean beauty conversation: nurturing the skin microbiome, sustainable packaging, and innovations in biotechnology.

Pure Culture’s Wild Algae Quench Crème is perfect for those who want natural and hydrating skincare. Source: Instagram

Pure Culture’s Clean Beauty is Wild

Understanding that our skin is an ecosystem, and making more purposeful choices for our microbiome is the first step to healthier skin that is closest to its naturally wild state. Pure Culture believes in rewilding the skin—gently nourishing it inside and out without overpowering it with layers and layers of petrochemicals found in most mainstream skincare. 

Pure Culture’s Wild Algae is your 3-step skipcare to treat and de-stress skin from daily irritations and impurities

The less-is-more philosophy is evident in the brand’s multi-tasking products, with their debut lines Wild Algae (for oily to acne-prone skin) and Bulgarian Rose (for dry and mature skin) consisting of 3-step skipcare instead of the more common 8 to 10 steps.

Pure Culture’s Clean Beauty is Safe

While the current clean beauty conversations shine the light on ingredient safety for our skin and bodies, Pure Culture wants to highlight safety not just for our own selves, but for the greater ecosystems we move in – our community, country, and planet. 

Beyond formulating with ingredients that are sustainably harvested and processed, the brand also uses ocean-friendly packaging, defaulting to glass bottles and compostable shipping materials. 

Launching today, Dream Drops Universal Hydro-Oil deeply hydrates and nurtures dry, dehydrated and highly-sensitized skin

Even though glass is heavier, it doesn’t disrupt ocean habitats if and when it does end up in the ocean. They also encourage their customers to send back their empty packaging which is then recycled and upcycled by their partners.

Pure Culture’s Clean Beauty is Sexy

Cutting-edge innovation by itself is great. But innovation that results in more sustainable and more effective products—that’s undeniably sexy. And not in a superficial way, but in a meaningful and transformative way. Pure Culture’s clever formulations are always pushing boundaries, using both natural-origin and biotech ingredients.

The Bulgarian Rose Sublime Serum is a moisture magnet that firms, lifts, and smooths your skin

For example, the collagen used in Bulgarian Rose Everything Elixir is not derived from either animal or plant—it is derived from bio-fermentation.They use HumaColl21, the first of its kind commercial human Type 12 collagen, demonstrated to deliver superior effects compared to marine collagen because of its unmatched in purity and biocompatibility. And they have more in store for us. 

Today, they are launching a new product with an exciting ingredient called Edelweiss Callus Culture Extract. Edelweiss is an alpine flower, and through cell culture technology, its phytochemicals are targeted and increased to up to 10x more, making it highly effective.

Rethinking the facial oil

Pure Culture unveils the newest addition to its clean beauty arsenal. Dream Drops Universal Hydro-Oil is a revolutionary skincare solution designed to combat premature aging while deeply hydrating and nurturing the skin. 

This intelligently designed dual-phase facial oil harnesses the power of Resveratrol and Edelweiss Callus Culture as complimentary antioxidants for brighter, stronger skin. It features a unique blend of water-based ingredients and their proprietary Tetra-Luxe Lipid blend of plant-based oils, giving it a luxuriously light finish, perfect for our high-humidity climate.

A great skin booster, Dream Drops is designed to combat premature aging

The first product to launch out of its “Universal” line, Dream Drops is a great booster that benefits most individuals—whether they have a compromised skin barrier (aka sensitive skin); have dry, flaky skin; or even those with combination or oily skin but show signs of dehydration.

When nature and science meet

At present, Pure Culture is the first Philippine brand that’s Safe Cosmetics Australia certified as Australian Certified Toxic-Free, Made Safe™, Allergy Certified™, Cruelty-Free Certified, and Vegan-Friendly Certified. 

Clean beauty begins with a mindful approach so you can glow from within

With a strong commitment to promoting safe, effective, and environmentally friendly skincare products, Pure Culture has become a trusted name in the local beauty industry. Their products, such as the Bulgarian Rose and Wild Algae Line, confidently embrace a skincare ritual that not only nourishes the skin but also aligns with the values of sustainability and wellness.

By setting a care culture for mindful beauty and the environment, Pure Culture hopes to help us make more conscious decisions for ourselves. 

Join the care culture and start your clean beauty journey today by visiting Pure Culture’s website.

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