Without your spirit, it’s only a game. Sportscore is bigger than ever as Hennessy, NBA, and Mitchell & Ness unite
Sports is a celebration of talent, culture, and spirit, and at SM Fashion Hall, a collective passion is experienced. Arriving at the event observing the collaboration of Hennessy, NBA, and Mitchell & Ness, Brent Manalo, Sam Y.G., and David Licauco brought their A-game to a giant pop-up that’s making waves until the end of June. The event marks Hennessy’s global marketing partnership with the NBA, aptly themed “Without Your Spirit, It’s Only A Game“, aiming to honor basketball, fine cognac, and style buffs alike.
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Recognizing basketball as an affinity, the collaboration amplifies the energy both on and off the court. The Hennessy x NBA 2024 Limited Edition Series pays respect to the sport’s roots, drawing inspiration from the streets where basketball culture thrives, from the concrete courts to the polished hardwood floors. And why not do it in style? Sportscore, after all, is leading a new type of energy.
The cognac’s new limited edition bottle commemorates and symbolizes the action of sport and spirit that defines the NBA experience. Then, collaborating with sports apparel Mitchell & Ness, the cognac brand takes a shot into basketball culture as it observes its impact on fashion and streetwear. The collection suggests a slam-dunk twist on fan-driven releases and cultural influences.
Brent Manalo, Sam Y.G., and David Licauco exhibit the collaboration’s attitude, displaying their love for basketball and style, mirroring the event’s subject of passion and progress. At the pop-up, they immerse themselves in the synergy between these brands. From exclusive merchandise to interactive displays showcasing the evolution of basketball fashion, the event captures the lifestyle shaped by the game.
The Hennessy x NBA x Mitchell & Ness collaboration exemplifies how sports and spirits converge to create a winning formula. With a limited edition release and cultural homage, the partnership cements itself as a cornerstone of basketball culture as it dribbles fans to praise their love for the game. As the pop-up continues to draw crowds until June 30th, pop-off with the knowledge that sports and drinks indeed belong together to talk a big game.
Photos and Featured Image: HENNESSY X NBA X MITCHELL & NESS
Photographed by MAGIC LIWANAG
