‘Tis the season of charm giving as Dazzle Me introduces its newest campaign: Dazzle with Purpose, in collaboration with BNY Jeans
Bag charms come in different forms, shapes, and sizes these days, but it’s not often that its environmental impact becomes out in the open. Let’s face it—the themes of overconsumption and hoarding should be part of the conversation. But how to do some collecting with a cause? Through upcycled bag charms that marry fashion and consciousness such as the Dazzle Me holiday denim accessories in collaboration with BNY Jeans.
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For every bag charm that you purchase, you also get to support and empower the organizations that Dazzle Me has partnered with for this initiative—GalingPinas, a youth-driven volunteer group fostering empowerment and positive change; Kasuso Foundation, an NGO supporting breast cancer patients; and LoveYourself, advocacy group promoting mental health and HIV education, especially among the LGBTQIA+ community. The sales each bag charm or tote bag is equivalent to an upcycled tote donation filled with beauty products from Dazzle Me to their partner beneficiaries.
The denim totes and bag charms are also a partnership between the makeup company and Filipino brand BNY Jeans. Their denim scraps breathe a new life by transforming them into reusable items that fit your needs when you’re on the go—use them to store your earphones, ponytail, or medicine; or bring the tote as your reliable storage for your errands. Don’t you love it when a fashion forward statement also makes a stand on environmentalism and consumerism?
This holiday season, make your gifts count by choosing something that speaks to the heart. Whether you’re treating yourself or giving a thoughtful present to someone special, you’ll be supporting a cause and contributing towards a more sustainable future. Shop Dazzle Me’s products and join the movement toward a more sustainable and stylish future.
Let your style make an impact and Dazzle with Purpose! Starting December 1, customers can receive a FREE upcycled bag charm with a minimum purchase of ₱499 on Dazzle Me products via Shopee, Lazada, or Tiktok Shop
Photos: DAZZLE ME
