Standout model and entrepreneur Diego Harmuch shines both on and off the runway with a new look of masculinity
The term “model” often evokes images of runways and glossy magazine covers: impeccably posed figures, radiant in their stillness, embodying the latest trends. Yet Diego Harmuch defies the traditional label with a multifaceted career that encompasses modeling, photography, and entrepreneurship. Recently appearing at Rajo Laurel’s much-anticipated first menswear runway show, Harmuch shines not just as a model but as a creator with a vision. Perhaps “role model” fits better.
RELATED: BYS Fashion Week 2024: Rajo Laurel Gave an Ode to the Men in His Life
Model
Walking for Rajo Laurel in his first menswear show was an experience Diego Harmuch won’t soon forget. “Being part of such a significant milestone in his career felt special,” he reflects. As he stepped onto the runway, he became part of a statement about the future of men’s fashion, immersed in the dialogue Laurel hoped to discuss.
Harmuch captured the core of the collection, showcasing a mix of classic masculinity paired with subtle vulnerability. His presence on the runway conveyed strength with an underlying openness, mirroring Rajo’s vision of modern menswear that embraces power and sensitivity.
“Rajo’s interpretation of menswear this season was truly captivating,” the model remarked. “He masterfully played with the balance of masculine and feminine elements, introducing a fresh contrast of structured silhouettes and fluid lines.”
Harmuch proudly walked the runway in what he described as one of his standout pieces—a meticulously crafted outerwear that he had the privilege of showcasing. This outerwear embodied the refined craftsmanship that made it a personal favorite in Laurel’s debut menswear collection.
Maker
Beyond his role on the runway, Harmuch is a versatile creative force. As a photographer and entrepreneur, he co-founded ENVY Creatives, a hub for innovative projects that elevate visual storytelling. Through this platform, he combines artistic vision with collaboration, producing unique narratives that resonate across various mediums.
Diego’s keen eye for detail allows him to capture the essence of the human experience, much like Laurel’s designs do. “The craftsmanship was impeccable—elegant yet understated, with intricate details that revealed themselves the closer you looked,” he shared, emphasizing how Rajo’s designs invite exploration and appreciation.
Model Maker
Harmuch is also the founder of Luminary Models, a modeling agency that champions diverse representation in the fashion industry. In this light, his participation in RAJO MAN signifies a movement toward inclusivity in fashion.
“It’s the kind of piece that feels timeless but still speaks to modern sensibilities,” the entrepreneur said of his favorite piece of Laurel’s collection, highlighting his passion for pieces that transcend fleeting trends.
“To witness—and wear—his debut menswear collection firsthand was both inspiring and humbling,” he shared. “His take on menswear is bold yet refined, and I’m honored to have contributed to the moment where he redefined what men’s fashion can be.”
By intertwining his modeling experience with his entrepreneurial pursuits, Diego Harmuch is reshaping the narrative of what it means to be a model in today’s landscape—transforming the term “model” from mere poses into that of a role model for aspiring creatives everywhere.
Photos: BYS, CHAPTERS, IFACE, ALVIN CHUA, and GRANT BABIA
