Landmarks across the country shine in pink as Estée Lauder leads a powerful movement against breast cancer
The battle against breast cancer manifests in different avenues of expression around the globe, from pink ribbons to floral tributes—each one a powerful emblem of hope, courage, and resilience. Locally, the movement takes on a deeper sense of purpose with beauty giant Estée Lauder at its helm. With the support of SM Supermalls, SM Cares, Robinsons Land, and Cebu-Cordova Link Expressway (CCLEX), they have yet again committed to an annual illumination of landmarks across the country, from malls to highways, in shades of pink.
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For the campaign’s 32nd year, the Estée Lauder Companies has partnered with St. Luke’s Medical Center Foundation, lighting up their Bonifacio Global City (BGC) and Quezon City branches in pink. These installations do more than reflect the brand’s longstanding commitment to funding breast cancer research and providing essential resources for the cause. They’re sonorous calls to action, inviting communities to rally together and ignite conversations on the importance of awareness, support, and early detection. Here’s a look at the sites that have joined the fight by turning pink.
SM Megamall, Mandaluyong
SM Megamall has once again illuminated its mall facade in pink, creating a bold statement right in the city’s bustling core. As one of the country’s largest shopping centers, the impact of this vibrant display underscores the importance of support and community solidarity in the battle against breast cancer.
SM Seaside City, Cebu
SM Seaside City has transformed its exterior into a glowing tribute to breast cancer awareness, lighting up the coastal skyline in a vibrant pink. This initiative calls on locals and visitors alike to unite in support of the cause, with this key destination in Cebu as a compelling reminder.
SM Aura, Taguig
On October 3, the kickoff event for Estée Lauder’s Breast Cancer Campaign was held in the Upper Ground Atrium of SM Aura. With the theme ‘Beautifully United to Help End Breast Cancer,’ the mall’s facade was illuminated in pink.
SM Lanang, Davao
SM Lanang in Davao City has gone beyond a simple splash of pink on its exteriors. It has simultaneously illuminated its dancing fountain—the largest one in Mindanao—in the same vibrant hue, creating a captivating spectacle resonating with the advocacy of breast cancer awareness throughout the city.
SM Mall of Asia Globe, Pasay
The famed SM Mall of Asia Globe at the southern tip of EDSA has also donned pink hues in support of the fight against breast cancer. Proudly showcasing the #TimeToEndBreastCancer slogan, the vibrant LED display has transformed into a beacon of hope in the heart of Pasay.
Cebu-Cordova Link Expressway (CCLEX)
The longest bridge in the Philippines glows in a vibrant shade of pink, turning its impressive cable-stayed architecture into a powerful show of support. The illuminated CCLEX serves as a unifying force, bridging communities in the shared fight against breast cancer.
Uptown Mall, Taguig
The five-level mall in Uptown Bonifacio donned vertical lines on its facade in a bold shade of pink, making a powerful statement in support of breast cancer awareness. Below, its fountain glistens in the same radiant hue, inviting both shoppers and passersby to join the cause.
The Victor, Bridgetowne
Standing tall with its fist raised high is ‘The Victor,’ one of the world’s tallest art installations, which was designed to embody the unyielding spirit of the Filipino. Now glowing in pink, this silver-plated landmark is a larger-than-life tribute to the indomitable spirit of breast cancer survivors in the fight against the disease.
Featured Image and Photos: MIRO ALTOBEROS, JOAQUIN PUYAT, SM SUPERMALLS, FLYING CAMERA PH (via Facebook)
