Estée Lauder Welcomes Us To Its New Beauty Address

Estée Lauder Welcomes Us To Its New Beauty Address


The brand unveils its first flagship store in the country.

Related: On Dreaming Big: Ana De Armas Shares Her Story As She Becomes Estée Lauder’s Global Ambassador

Beauty stores are considered a haven for all beauty enthusiasts. From the whiff of a boutique’s signature scent, the warm greetings from the associates, up to the range of products that awaits for you to explore, it just proves that nothing can compare to an in-store experience. And while the beauty neighborhood continues to expand, a new and exciting destination enters the sphere. 

Recently, Estée Lauder unveiled its flagship home in Greenbelt 5, Makati. Being the first of its kind, the boutique houses a curated selection of the brand’s high-performance collection and exclusive services with its in-house experts. It also offers a customer-centered beauty experience that makes it worth visiting. To convince you, we’ll give you a look at what’s waiting for you. 

Inside The ELC Universe 

The free-standing boutique channels the brand’s sophistication and allure. Imagined in a modern interior that boasts innovation, the concept increases the level of luxurious elements while it fronts the brand’s signature prestige, showcasing the beauty of each product. It simply defines elegance in retail, a true reflection of what ELC is known and adored for. 

“We are so excited for the opening of our Estée Lauder Flagship boutique at Greenbelt 5. This mall is the perfect location for us to showcase our beautiful products, our latest and most innovative store design equipped with technology like YouCam for virtual makeup try-on, Skin Analyzer and Foundation Finder for a seamless omnichannel retail experience.”

Gay Lao Chen, General Brand Manager of Estée Lauder

A Look Into The Skincare Sphere 

Inside the store, an Advanced Night Repair Round table makes an exciting stop. The area features the brand’s best-selling formula with a range of interactive, visually impactful content of the franchise, where you can discover more about the product. Another noteworthy section is the Re-Nutriv Zone which holds the brand’s most prestigious skincare selection. Semi-private space is also set for consultations while elevating the experience with its high-end franchise of customized chairs.

Meanwhile, The skincare wall highlights the whole franchise on how you can properly pamper the skin, help find your next holy-grail products and learn more about the benefits of each formula. 

A Mini Foundation Library 

At the heart of the store is every beauty girl’s dream. A line of the best-selling Double Wear Foundation awaits its customers. The store offers a plethora of shades that can perfectly suit any skin tone. And to help you find yours, beauty advisors are ready to guide you through. 

A Fragrance Garden 

A newly launched Luxury Fragrance collection rounds out the entire store experience. The space acts as a scent garden to anyone, housing the brand’s line of exquisitely crafted fragrances. It’s one thing not to miss, a spritz will have you convinced to get yourself a bottle. 

Visit Estée Lauder’s Flagship Store at Greenbelt 5.

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