Designed by Manny Halasan, her National Costume, “Hiraya”, draws from the Philippines’ cultural and religious history, showcasing Inaul fabric, Tongkaling bells, and Puni art
Bulacan-born designer Manny Halasan has crafted a National Costume for Miss Universe Philippines 2024 Chelsea Manalo, celebrating their shared roots and longstanding collaboration. The costume, titled “Hiraya”, draws from the ancient Tagalog word signifying “hope” and “aspiration.” It embodies the belief that with faith, dreams can transform into reality, serving as a symbol of divine guidance.
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Inspired by the centuries-old bond between the Philippines and Mexico, the costume celebrates their intertwined history, particularly their shared devotion to religion. “This National Costume is a symbolism of the far and profound history and relationship between the Philippines and Mexico,” Halasan notes, highlighting how both countries embraced faiths that have shaped their cultures.
The costume tells a vivid story of how the Philippines embraced two major faiths that shaped its landscape: Christianity and Islam. Celebrating the introduction of these religions, it honors our Muslim brothers and sisters through the use of Inaul, a traditional fabric from Sultan Kudarat. This fabric captures the essence of Islamic art. Adding to its richness are Tongkaling bells, ornaments from Mindanao that symbolize blessings and protection. Together, these elements reflect the depth and devotion of Muslim culture, creating a tribute to a faith that has thrived alongside the country’s diverse religious heritage.
Manalo’s look also incorporates Puni art and highlights Bulacan’s legacy in jewelry craftsmanship, reflecting both the designer and the beauty queen’s roots. “Meycauayan, Bulacan is known as the pioneer where jewelry and crown making began,” he adds. The design pays tribute to the Our Lady of Antipolo, a revered figure brought to the Philippines from Mexico during the Galleon Trade, symbolizing guidance and faith through life’s voyages.
Chelsea Manalo carries with her a piece of the Philippines’ soul, alongside faith, resilience, and the connection between cultures. By celebrating Bulacan’s artisanal legacy and the deep spiritual ties between the Philippines and Mexico, “Hiraya” becomes a costume of unity and hope—a vision that, with faith, dreams can indeed turn into reality. In every bead, bell, and stitch, it becomes a prayer for guidance, a tribute to heritage, and a celebration of the diverse beauty that defines our nation.
Photography, Creative Direction & Produced by SEVEN BARRETTO
Art Direction & Set Design by ERWIN BOTIN of BOTIN STUDIO
National Costume and Jewelry by MANNY HALASAN
Creative Writer DR. ARNOLD P. MANUEL
Special thanks to PUNI, REV. FR. NANTE TOLENTINO AND MS. KIM VALLADO
Printing by JOJO FAJARDO of WISE INK BRANDING SOLUTIONS
Styling by PARIS ROXAS
Makeup by CHELSEA MANALO and KENNETH MARCELINO
Hair by JERRY BUAN JAVIER and ANGELU DOMINGUEZ
