By turning their newest boutique into an interactive platform, Nespresso lures us into the multi-sensory world of coffee.
While venturing into Ayala Malls TriNoma, you may find yourself walking past multiple coffee establishments. In the midst of it all, a newly opened boutique stands proud, inviting you to step in. Peering into its transparent glass walls gives you a look at what lies inside—and it’s far from your average coffee shopping experience. This is Nespresso’s interactive coffee boutique. A pioneering concept in Southeast Asia, it does much more than provide you with a caffeine kick. Instead, it promises to take you on a multi-sensory journey into the art of coffee-making.
From Pantry Staple to Art Form
In a long-standing tradition, coffee has become a staple to Filipinos, serving as an energy booster and a social activity. Over the years, Nespresso has successfully catered to this demand, allowing people to be their own baristas through their line of coffee pods and machines. And with coffee’s popularity growing even more, people began to appreciate it for the art form that it is. Coupled with increasing standards for quality, contemporary consumers now seek unique ways to enjoy this caffeinated beverage. This is when Nespresso decided to test out the waters of a new concept.
Paying homage to Filipino culture, the store greets you with a beautiful interior and salakot-inspired flooring representing the craftsmanship you’re about to witness. Inside the store, there are six areas that allow you to take a deep dive into Nespresso’s products and advocacies. Most notably, it also gives you a first-hand taste of the coffee-making process.
The first of these unique areas is a coffee theater dubbed The Coffee As An Art. A space conducive to masterclasses and events, it is your gateway to the art of making coffee. It uses immersive storytelling to introduce you to coffee aromas and origins.
From there, you can move to the Taste and Discover table, which empowers you to be your own barista. Here, you can craft your own beverage with the aid of readily available video tutorials. Coffee specialists are also present to assist you in testing out recipes for your perfect cup of joe.
Of course, just as art is meant to be appreciated, coffee is something that needs to be savored. Upon crafting the perfect drink, you could hang at the Lounge. Here, coffee aficionados could relax and interact.
At the heart of it all are the Art of Circularity and the Nespresso & You counters. As a brand committed to sustainability, The Art of Circularity is an integral part of the store. It provides insights into Nespresso’s sustainability initiatives through displays and informative videos. It also has a dedicated nook where you can return used Nespresso coffee pods for recycling. Meanwhile, the Nespresso & You counter gives you a closer look into the brand’s specialized services.
Concluding this immersive journey is the Coffee and Style area, which boasts an iconic sleeve wall of Nespresso’s range of coffees. It also showcases a vibrant display of Nespresso machines and accessories.
Coffee in itself serves as a muse to many aficionados. After all, making coffee is a form of expression born of one’s passion, skill, and dedication. From growing the beans to consuming the product, this laborious process deserves to be appreciated.
The next time you wander amidst rows of coffee establishments, why not opt for a place that immerses you in this process? By spotlighting coffee-making, Nespresso’s latest boutique design goes beyond elevating product standards and retail experiences. It is also a testament to the brand’s commitment to shaping coffee culture. By bringing forth a holistic experience to consumers, Nespresso pays homage to the artistry that goes into coffee.
Immerse yourselves into the world of coffee-making. Visit Nespresso’s boutique on the 3rd Floor of TriNoma Mall in Quezon City.
