The power of science and faith in custom tailor brand ÀMEN
This is an excerpt from the MEGA November 2024 Local Love
ÀMEN’s truth and dream is simple: to bring their customers towards their God-given goals. How do the two ideologies in ÀMEN’s workwear — science and faith — integrate into a solid fashion code?
In their custom tailoring, science is materialized in their tech features. This includes their SmartSync© Key Fob that allows the wearer to access important schedules, dream boards, contact pages, and files with a smartphone. They also have temperature-fabric, non-creasing finish, and interior pockets and pen compartment.
ÀMEN suits are also weaved using one of the world’s leading recycled and environmentally conscious fiber, Repreve®, which is a traceable, transparent, and sustainable material. The brand is also extending their social impact by sending high school graduates to college.
“We’re aware that religion is a topic most veer away from, but as you can tell from our brand name, we’re a vocal Christ-centered brand,” says Kyna Sy, founder of ÀMEN. “So, everything we create stems from God’s character and roles.”
Faith is materialized in all they create: customizable touchpoints, packaging, ethos, and brand values. They also make sure that the suits fit each individual perfectly, from size XXXS to XXXL — with about 20 sizes of pre-constructed patterns to choose from.
ÀMEN strives to create something beautiful because this is how they align their brand values with their faith.
Read more about Àmen’s suits of the future in MEGA’s November 2024 issue , now available on Readly, Magzter, Press Reader and Zinio.
Photographed by LYNDON ASUNCION. Written by MARIAN SAN PEDRO. Art Direction and Production JONES PALTENG. Fashion Assistant ERICA TEROL. Styling Assistant RIGEL HERON. Model ASHANTI of AUDACITY MANAGEMENT.
