With all the trending topics dominating social media, these young influencers are taking notes and riding the wave
Content creators are both trendsetters and trend followers, and these two approaches in planning their content are ways to stay relevant and attract viewership. That’s why aspiring influencers should understand the ever-changing world where trends come and go, so that they can filter which topics they should dive into to resonate with their audience.
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From popular fashion pieces to viral lifestyle trends, these Gen Z influencers have mastered how to strike a balance between staying current and maintaining their own brand.
Bella Racelis
Who among us doesn’t dream of visiting Japan? Since the beginning of 2023, we’ve been seeing people all over social media about their experiences in this leading travel destination. And yes, Bella Racelis went to Japan this year, too. Apart from documenting her stay in another country for memory’s sake, the YouTuber created a travel vlog to bring her audience to the tourist spots she visited. Her trip to Osaka and Tokyo fired up the interest of her followers towards travel and adventure.
Rain Matienzo
Nowadays, social media users prefer short and fun videos like TikToks, which is why the platform became a breeding ground for viral sensations. One of them is Rain Matienzo who rose to fame as “Conyo Girl.” Although she creates her own skits and acts in different characters on her feed, Rain can also be seen hopping on TikTok trends, doing trending voiceovers and challenges, and even making an entire alternate universe out of it.
Hazel Quing
Young adults living solo or preparing to do so is something that a lot of us can actually relate to. There are many factors as to why it’s being talked about and Hazel Quing is one influencer that posts about this “dream life.” Almost every week, Hazel compiles her days in one vlog to show her followers how she enjoys her solo living. From doing groceries and organizing to cooking for herself and attending to errands, Hazel Quing’s content on adulting and starting life alone excites her audience to aim for a fulfilling life like hers.
Janina Vela
Gen Zs being vocal about their opinions on social issues often gets a bad rep because the older generation heavily links it to entitlement and ungratefulness. However, Janina Vela is one influencer whose content is driven by the current trending talks on politics and culture. In fact, her attitude of being informed and aware helps her followers make informed decisions, join in on constructive conversation, and create a community that aims for a just society in the future.
Andrea Brillantes
Whether it is to influence her followers on beauty, style, or pop culture, Andrea Brillantes is a social media star that would be the first one to jump on trends for us. That’s why it is no surprise that she was one of the first to style the trending statement Astro Boy boots by MSCHF. Blythe sporting the boots made waves on social media as she styled the unconventional pair and made it her own.
