Today’s most recognized artists and Cartier come together to challenge conformities through creativity.
The cult timepiece Pasha de Cartier has been a long-standing insignia of success and singularity since its creation in 1985. And with the launch of its updated model this year, Cartier has hand-picked outstanding artists to be the new faces of the Pasha. These esteemed individuals are recognized for their success and phenomenal talents. They come from varying artistic disciplines, but much like the Pasha, they are united by their drive to challenge the norm.
Rami Malek
Rami Malek has caught the attention of the public for his portrayal of tech genius Elliot in the drama thriller series, Mr. Robot for which he won an Emmy Award. The series and the character itself can be considered breakthroughs, with dark twists and turns every episode that keep viewers on the edge. Malek’s outstanding performance breathed life into Elliot, marking his success as an actor. His rise to fame continued when he played rock band Queen’s frontman, Freddie Mercury, in the award-winning biopic Bohemian Rhapsody. For this, he received an Academy Award® as well as SAG, BAFTA, and Golden Globe® awards. This year, he will appear as the villain in the highly anticipated 25th James Bond film, No Time to Die. His understanding of success based on open-mindedness, diversity, and creativity is what makes him fit as an ambassador of the Pasha de Cartier.
Troye Sivan
Marked by soothing vocals and catchy beats, Troye Sivan’s music is easily recognizable and captivating. The success of the singer-songwriter and actor rely on his faith in his creativity, his ability to defy all obstacles, and through expressing his personality without compromise. This positive ambition and conception of life make him a natural new ambassador for the Pasha de Cartier watch. He began his journey as a singer at the age of 14 by posting his songs online and eventually creating his own YouTube channel. He has an organic ease and flair, with a body of work in phase with the person he is and reflects this on his music. At the age of 20, his first album Blue Neighbourhood hit the top of the iTunes charts in more than 66 countries. Time magazine described him as “the perfect pop star of 2018”; that same year, he continued his rise as an artist with Bloom, named one of the best albums of the year by Rolling Stone magazine. In his career to date, Sivan has amassed more than 6.7 billion combined global streams.
Willow Smith
If there’s a person whose eclectic interests only seem to grow at an insurmountable rate and excel at them, it’s none other than Willow Smith. The singer, fashion icon, and activist doesn’t let herself be pigeon-holed. Instead, she adapts to all genres. She uses all areas of expression to serve her achievements. Her open-mindedness echoes the progressive and diverse creation of the Pasha de Cartier, which she is now an ambassador for. She also hosts the talk show Red Table Talk alongside her mother and grandmother. The highly watched, Emmy-nominated show is popular for dealing with all the social and cultural issues of the moment through a trans-generational perspective.
Maisie Williams
At just 23 years old, Maisie Williams achieved worldwide recognition through the role of Arya Stark in Game of Thrones, for which she obtained two Emmy Award nominations. She has since made numerous films, including the highly anticipated American blockbuster produced by 20th Century Studios, The New Mutants, and Sky-produced series, Two Weeks to Live. The actress is now also a committed entrepreneur, with several start-ups intended to connect figures and creatives from the world of art, fashion, TV, cinema, literature and music in order to initiate collaborative projects. She places teamwork and exchange at the heart of her artistic achievements. This rewarding collaborative approach forges new, unique, and creative paths mirroring those of the Pasha de Cartier community.
Jackson Wang
Rapper, singer, dancer, former fencing champion, and K-pop group GOT7 member—Jackson Wang wears many hats, and he dons all of them with flair. His hits 100 Ways and Pretty Please demonstrate his superlative talents for the world to see. The multi-hyphenate is a source of inspiration for an entire generation, drawing his energy from a need to encourage young people to be themselves. This definition of progress—being open to the world and connecting with others—links him directly to the Pasha de Cartier watch and its community as an ambassador. His creative flexibility places him at the top of the young generation of idols. In 2019, he created his very own Team Wang label. Here, he mixes hip-hop, R&B, and rap influences, confirming his incredible versatility as an artist that’s able to set a style, and forging a singular, creative path for the Pasha community to follow.
These celebrated artists redefine success in the modern age, achieving this through their profound creativity and influence over the next generation of artists. They share a vision of expanding the horizon of originality and artistry with the Pasha de Cartier, which embodies success through extroverted design, power, and graphic nonconformism. “These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents, and generosity,” shared Arnaud Carrez, International Marketing and Communications Director of Cartier International.
For more information on the Pasha de Cartier and its new ambassadors, visit Cartier’s website or follow them on Facebook and Instagram. Cartier is located at Greenbelt 4, Solaire Resorts and Casino, and Rustan’s Shangri-La.
