What are those? And, where can I get one for myself? Find out where the new kids on the block buy their Tiktok worthy threads.
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Gen Z isn’t just a whole other generation. They live in a completely different world as well. The day to day life of a typical Gen Z-er consists of dressing up in loud audacious colors, posting NSFW (Not Safe For Work) content on their Finstas, collaborating with absolute strangers on Tiktok, and living their best quarantined lives. These digital natives are known for their authenticity and need for self expression. If you’re into monochromatic basics, you’ve got Normcore. When you’re looking to do a throwback on risky fashion trends, you can turn to Y2K. There’s something for everyone, because fashion to Gen Z is extremely personal. That’s why the retailers that follow them cater to that exact need. New fashion brands are rising and conquering the scene with affordable pieces that address all the different style aesthetics. Meet the new contenders of the Gen Z fashion scene.
SHEIN
Everyone’s heard of SHEIN. It’s the next big thing in the fast fashion industry. The China based company is known for their affordable yet trendy offers available on a user friendly app.
SHEIN serves a variety of different styles with multiple lines, namely: SHEIN X, MOTF, DAZY, and many more. Although, they are most popularly known for their Y2K, Parisian and Korean inspired pieces.
Shop Cider
Shop Cider (styled as CIDER) is an up and coming fast fashion brand that caters to a specific niche. Their clothes are leaning towards the rebirth of hippie fashion.
This retailer incorporates the 1960s paisley prints in modern silhouettes and psychedelic motifs in daring cuts and colors.
ZAFUL
You’d be surprised to know that ZAFUL was in the fast fashion game way before SHEIN and Shop Cider were. They brand was founded way back in 2014 and continues operations till this day.
It participated in multiple fashion weeks around the world before the pandemic struck. They’re known for their affordable swimwear in trendy cuts and designs.
