GUESS Bella Vita Captures The Brand’s Essence of Femininity in a Bottle

GUESS Bella Vita Captures The Brand’s Essence of Femininity in a Bottle


The GUESS Peony has always been a symbol of femininity for the brand, but now, it can be worn in a new sensorial experience with GUESS Bella Vita

From bouquets to fashion, peonies have become a timeless icon of nature that speaks to our soft side. Throughout history, the flower has been a fresh symbol of healing and attraction, with its soft petals and wide bloom painting a picture of openness, sincerity, and femininity. In fact, peonies are perennial spring and summer blossoms that, if cared for properly, can continue blooming for nearly 100 years.

GUESS Bella Vita

Femininity and longevity—these are the same traits captured every time you spot the GUESS Peony badge on your favorite fashion items and accessories. It’s all over the brand’s selections—handbags, scarves, bracelets, necklaces, and footwear. Now, that same icon of femininity is placed front and center on Bella Vita, a women’s fragrance that celebrates the beauty and sexiness innate in every woman.

From Sight to Scent

Even before you wear the scent, the presentation of GUESS Bella Vita already lends to the overall experience of lusciousness. Its packaging design draws inspiration from the brand’s timeless fashion heritage. You can spot the GUESS Peony medallion right at the heart of the perfume box and bottle. Transparent glass reveals the warm, rich color of the fragrance, while the opulent gold cap adds a precious detail. 

More Than Just Floral

Putting the GUESS Bella Vita scent into words isn’t as straightforward as you might think. Sure, you get the floral notes from jasmine, hypnotic tuberose, and vanilla orchid at its heart; but this is amplified with the opening fruity notes of Italian bergamot, cassis, and black cherry; along with the complexities of amberwood, tonka bean, praline, and fluffy musk to complete the sensual attraction. It’s both bright and deep, sparking interest with every waft and keeps you hooked with a luscious scent trail.

“We created GUESS Bella Vita as a tribute to all the women out there who love themselves and believe in the power of their femininity… who fearlessly takes life into her own hands to create her unique story.”

Christine Hassan and Valerie Garnuch-Mentzel, Perfumers

Stand out among the bed of roses and put on the soft, sweet, and fragrant appeal of the humble flower with GUESS Bella Vita for Women, available in Eau de Parfum 30mL, 50mL, and 100mL variants.

Follow GUESS on Facebook and Instagram for more updates.

Order your print copy of this month's MEGA Magazine:
Download this month's MEGA digital copy from:
Subscribe via [email protected]