GUESS Treats Us to a Throwback by Flying Everyone to the ‘90s

GUESS Treats Us to a Throwback by Flying Everyone to the ‘90s


A time capsule that features the perfect juxtaposition of modern and vintage

When grunge meets a plain black or white tee, it’s a whole different fashion ball game. The ‘90s pretty much set the style standard of rocking a casual yet edgy get-up that just screamed our love for our favorite celebrities and bands so much more. During those days, the grungier the look, the better–and it obviously didn’t stop there. Fast forward to the present, GUESS and PLEASURES are taking that specific fashion statement to the next level by incorporating never-before-seen photographs of actress Drew Barrymore from her 1993 GUESS campaign. These photos will now be available for all the world to see on different pieces of clothing through the GUESS Originals x PLEASURES Drew Barrymore capsule.

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It’s their pleasure

Known for their punk, metal, and grunge clothing, Los Angeles-based streetwear brand PLEASURES combines Barrymore’s photos taken by photographer Wayne Maser with their own edgy pieces. According to PLEASURES founders Alex James and Vlad Elkin, “With each collaboration, we keep pushing the boundaries while maintaining the heritage of GUESS. Drew is an American icon.” After two collaborations with GUESS, James and Elkin even consider this as their most ambitious array of shirts, jackets, and hoodies for both men and women to date.

Onward to the past

Being a clothing brand known by most, if not all, countries, constantly coming up with new collections every season can become overwhelming. One way to make that happen is trying to look at previous works through a completely different lens, thus the release of their latest capsule. It was even mentioned by GUESS Director of Brand Partnerships Nicolai Marciano that the entire collection began with people reiterating Barrymore’s 1993 campaign when the brand’s most memorable work is the topic of discussion.

The GUESS Originals x PLEASURES Drew Barrymore capsule exudes the right combination of the past and present as it features quintessential prints like polka dots and denim–all from GUESS’ ‘90s archive, making it an actual time capsule that immediately takes people back to three decades ago. What also adds modernity to these pieces is the re-introduction of the denim jacket set and sweat suit, emphasizing the perfect concoction of modern and vintage.

Take yourself to the past with the GUESS Originals x PLEASURES Drew Barrymore capsule by visiting their website or the GUESS stores in SM Mall of Asia, Glorietta, Trinoma, and Robinsons Ermita, as well as Case Study Atelier starting March 19, 2021.

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