“Nothing feels more empowering than being completely comfortable and confident in your own skin,” says Heart Evangelista.
The Filipino fashion darling has always been candid about her confidence tropes—be that in her jet-setting career, distinctive style, artistic flair, and affaire de cœur. It’s like an armor that keeps her persona intact, thus, allowing her to wield the power of being her true self.
Ushering in a new era of boldness in time for her 39th birthday on February 14, Heart takes on yet another partnership, which she revealed through a series of monochromatic portraits on Instagram. In her caption, she expressed her excitement to be the latest ambassador of Ultherapy®, a renowned provider of non-invasive skin lifting treatments: “Embracing my power means baring my true, strong, and unapologetic self.”
The exact personification of Ultherapy® beauty philosophy that goes beyond the superficial, with her unwavering poise and self-assurance, Heart Evangelista embraces this new role and shares her personal journey to true confidence, emphasizing the importance of authenticity in the modern world.
“Having the confidence to show your true self and bare the real you as a person that’s distinct, relatable, and true is what people can be inspired by,” shares Heart. The global style icon also expressed how excited she is to be the face of Ultherapy®, which she mentioned has been her go-to treatment for over three years now.
Heart’s latest ambassadorial role, anchored in the campaign The Power of U, was officially announced on February 5, 2024 at Palacio De Memoria in Parañaque City.
“Our goal is simple, and that is to provide a gold standard [of service] for our clients, and empower them with a sense of confidence that extends beyond outer beauty,” shares Tetet Go, Sales and Marketing Director of Vanguard Aesthetics, the company behind Ultherapy® in the Philippines.
With this new campaign, Ultherapy® seeks to continue leading the way in redefining beauty standards, encouraging individuals to celebrate their uniqueness. “We believe that Heart is the perfect face of tenacity, grace, confidence, and has the biggest heart—someone who truly understands her power,” Go concluded, stating that Ultherapy® is delighted to have Heart Evangelista on board.
Ultherapy® is a registered trademark of the Merz group of Companies, and is distributed by Vanguard Aesthetics OPC, Unit 808 One Corporate Center, Julia Vargas Avenue corner Meralco Avenue, Ortigas Center, Pasig City.
In the Philippines, Ultherapy® has over 100 certified partner clinics nationwide, ensuring accessibility for individuals seeking the benefits of this innovative procedure. To view the complete list of accredited Ultherapy® clinics, visit the official Ultherapy® website, and follow Ultherapy® Philippines on Facebook and Instagram.
Gold Standard Reference
Fabi, Sabrina G. et al. “Optimizing Patient Outcomes by Customizing Treatment With Microfocused Ultrasound With Visualization: Gold Standard Consensus Guidelines from an Expert Panel.” Journal of drugs in dermatology: JDD vol. 18,5 (2019): 426-432.
US FDA-Cleared Reference
https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfpmn/pmn.cfm?ID=K180623.
