Liking Pantone’s 2023 Color of the Year? Here’s a list of brands you can choose on-trend fitness apparel, shoes, and accessories from
This year marks the year of the Viva Magenta, which encourages fun, celebratory moods in all of us. Pantone’s Executive Director describes their color of the year as one that “galvanizes our spirit, helping us to build our inner strength.” So, not only is it trendy, but Viva Magenta also evokes a feeling of looking and feeling good.
Read ahead to see which brands carry similar shades to Viva Magenta, and how you can incorporate this animated red color when you’re exercising or playing sports.
Gymshark
British fitness apparel and accessories brand Gymshark has lots of pink items to choose from. Under the women’s category, there are a lot of shades that elicit Viva Magenta, such as magenta pink and currant pink. To look stylish and monochromatic, you can go for the GS Power Full Length All In One in magenta pink print, or pair the currant pink Seamless One Shoulder Sports Bra with the matching Training Cycling Shorts. Under the men’s category, while the pink-colored options for apparel are more limited, you can instead get the magenta pink workout accessories like the Legacy Lifting Gloves and Wrist Straps.
Lululemon
Lululemon’s take on pink is similarly bold to Viva Magenta as they equate more pink to having more power. This brand has a wide range of pink activewear to choose from if you want to mix and match colors, such as the sonic pink Swiftly Tech Long Sleeve Shirt 2.0 with any black pair of shorts if you’re out running. You can also pull off monochromatic looks with pure lululemon apparel using the sonic pink versions of their Nulu Cropped Define Jacket, Align™ High-Rise Pant with Pockets, and the like.
Athleta
One of the top go-to’s for yoga attire, Athleta also has bright pink apparel to embody the total freedom that Vivid Magenta elicits. Our recommendations include Athleta’s newest Transcend Wrap Top and Transcend Stash Tight in salvia pink for an all-pink look. This shade of pink also shows up in the brand’s sports bras, tops, and Salutation Jacket.
Halara
Keeping in mind Vivid Magenta’s message of self-expression, Hong Kong-based brand Halara is also one to keep on your radar for your fun and trendy activewear. If you want to experiment with neon shades in the gym or stand out in your cycling class, try their Everyday Cloudful® Backless 2-in-1 Flare Activity Dress-Wannabe in fuchsia purple. For a more casual look while doing low-impact workouts, you can pair their cropped sports top in desert rose with the matching desert rose plain leggings.
Lorna Jane
Lorna Jane has a wide selection of activewear in luxurious pink shades. Sure to keep you photo-ready while working through grueling HIIT sessions are the Flaunt It Rib Sports Bra and Bike Short in babin pink. Alternatively, for your less intense physical activities, you can opt to wear the Terry Towelling Cropped Polo Tee with the matching Terry Towelling Short.
Adidas
Of course, we can’t forget Adidas’ contributions to trendy fitness apparel. The adidas by Stella McCartney TrueStrength Yoga Crop Top in color magenta, for example, is almost perfectly aligned with Pantone’s Viva Magenta, while the Copa Pure.3 Turf Boots in black would bring more energy and vibrance to the football field with their shock pink outsoles.
Nike
Nike has a lot of fitness apparel in pink colorways, but the closest in shade to Viva Magenta is the Men’s Short-Sleeve Football Top and Woven Lined Flow Shorts in active pink. Special mention goes to the Nike x Jacquemus Air Humara LX in the pink flash color as this unique collaboration would be a great addition to your shoe collection. The best thing about these shoes is that they are versatile—you can wear them when you’re jogging through a trail or dressing down a trendy outfit.
