Here’s the Best Place to Shop Your K-Beauty Faves

Here’s the Best Place to Shop Your K-Beauty Faves

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Get your K-Beauty fix without dealing with long delivery times through this local store that has all the Korean skincare and makeup products you can possibly need

Korean beauty has been all the rage in the past couple of years, and for good reason. From its quality ingredients to its lightweight formula, K-Beauty—or Asian beauty in general—is said to be tailored for Filipino skin types. With that said, it’s not always accessible or readily available here in the Philippines. Finding a reputable store is already a struggle, while ordering online subjects you to long waiting times on deliveries. But luckily, SM Beauty is here for all your K-Beauty needs! This store has gathered all your favorite brands and products into this exclusive beauty fest, offering you an easy way to explore the best of Asian beauty.

RELATED: Build Your Glass Skin Regimen in This One-Stop Beauty Shop

The SM Beauty Akademy, a K-beauty pop-up event

K-Beauty Wonderland

Last September 8, SM Megamall turned into the ultimate beauty paradise as it hosted its latest pop-up event—the SM Beauty Akademy. Television personality Sam Oh hosted the event, which showcased the wide range of Asian beauty products available at SM Beauty.

the sm beauty akademy featured talks from k-beauty brands
The event featured live makeup tutorials and beauty talks

Several brands like Barenbliss and Deoproce shared relevant insider beauty tips to the attendees. Meanwhile, Sola brought celebrity makeup artist Denise Ochoa and CK De Leon on stage to showcase ways to master the K-beauty look.

Aside from getting to try products, customers who purchased 1,500 PHP worth of items were also treated to exclusive rewards. This includes a chance to win a ticket to K-drama actor Jang Ki Yong’s fan meet and a free three-month subscription to Viu.

cosrx
COSRX and other Korean skincare products were showcased at the event

All Your Favorites–Made Accessible

K-beauty has never been more accessible in the Philippines! SM Beauty Akademy brought together the most sought-out Korean skincare and makeup brands at the event. This includes Deoproce, Banila Co, Beauty of Joseon, Mise-en-scène, Peripera, Laneige, Round Lab, Innisfree, Cosrx, Some By Mi, and more.

Even with the wrap-up of the event, you could still purchase these brands and so many other K-beauty staples at SM Beauty! Everything you want is right there, eliminating wait times on deliveries and making shopping for everyday essentials easier.

k-beauty brand banila co
Banila Co’s booth at the SM Beauty Akademy

Do not miss out on the chance to elevate your beauty routines. SM Beauty has made it easier for you to get your hands on the best Korean beauty products, highlighting its commitment to curating the best retail experience for everyone!


Photos: THE SM STORE

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