There are some formulas that are made to lift, lengthen, volumize, and curl. Meanwhile, some promise a long-lasting effect and a smudge-proof finish. But what makes the perfect mascara?
Few things are quite as transformative as a swipe of a good mascara. Imagine—it only takes a couple of swishes to lengthen, volumize, fluff, or curl one’s eyelashes. Combine it with a proper application technique and it can instantly enhance the shape of your eye. It’s a standard that the best formula is easily buildable to scale up the drama when desired without the issues of smudging, crumbling, and running.
Let’s be real—the quest of finding the perfect mascara is no easy feat, but don’t be discouraged. With such a vast marketplace, it is certain that you can discover something suitable for your needs and desired effect. From lightweight favorites to dramatic selections, read on to discover how to choose the best mascara for your lashes.
On choosing the right mascara
A good tube of mascara seamlessly has it all. As a general rule, it should have a rich pigment, excellent formula, and the right brush shape. It should be long-lasting and at the same time, smudge-proof—and that’s just the bare minimum. Next, think about the formula. It’s important to keep an eye on mascaras that are easy on the lashes and can really deliver one’s desired effect, preferably something that can keep them fortified and conditioned in the process.
Of course, color is also one factor that you should consider. Reach for an intensely black shade for a dramatic look and a subtle brown for something that is more natural. Feeling playful? Opt for colored mascaras. White mascara makes the perfect choice for anyone who wants an editorial look, while a swoosh of blue adds the right amount of fun to your overall makeup look.
On creating a mascara routine
It’s certain that the right technique can help deliver better results so start with a clean base. Next, coat your lashes with a trusted lash primer or serum to intensify the effects of the mascara. As far as application goes, focus swiping more on that base and less at the tips for a lifted look. Another beauty expert tip includes combing the lashes in an outward motion and fanning it out to achieve the desired false-lash effect.
Aftercare is as equally important, too. In fact, removing mascaras from the delicate eye area takes some extra care. Make sure to use a gentle formula. Apart from over-the-counter options, select oils make a great natural alternative makeup remover. With your eyes closed, dab a small amount of oil onto your eye area. Rinse with warm water to remove the excess products.
On finding the right mascara for naturally long lashes
Making one’s lashes look longer requires the right tool, formula, and technique. For starters, reach for a trusted lash curler like Shu Uemura’s Eyelash Curler and walk it up from the root to the tip of the lashes. Next, press and pulse over the lashes. It’s important to work with the same pressure and release for a smooth and clean finish. Repeat the process until the desired look is achieved.
Once the eyelashes are coated with primer, swish two coats of lengthening or volumizing mascara. The L’Oreal Lash Paradise and Dior Diorshow 24h Buildable Mascara are some of the standout selections for this category. Go over the lashes with a clean wand to clean off clumps of excess product.
On finding the right mascara for dramatic lashes
There are simply occasions that call for dramatic lashes. After curling and priming, opt for formulas that define, volumize, and separate your lashes. Mascaras like the NARS Explicit Black Climax Mascara and Benefit Cosmetics They’re Real Magnet Extreme Lengthening Mascara do the right job in creating a lash finish that commands attention. Tightline the eyes with a smudge-proof eyeliner to make the lashes look fuller.
