Taking on her new era of progress in style, GCash brand ambassador Heart Evangelista reveals how she perfectly balances spending, saving, and investing
Related: A Breakdown of Heart Evangelista’s Looks at Paris Fashion Week
The thing about growing is that it requires a more intricate master plan, and at this stage, most of the time, it is harder to just “wing it.”
Evangelista has come to realize this reality quite recently.
“Even if you want to be as organic as possible, at the end of the day, it’s a business,” she says, emphasizing the importance of balancing brand partnerships, audience expectations, and her authentic self, whether it’s in her fashion content or her brand partnerships. Some may even say that being a global fashion icon is all just glitz and glam, but in reality, it requires heavy expenses. “You’ve got flights, you have people to take care of, you have your team, and all that,” Evangelista explains. “I always go back to the drawing board with my husband, and we think, ‘Okay, so how much did you spend on all of this? Have you been getting your money back?’ I didn’t have that before; I just did it because I loved it…But now, it’s different. As we get older, we become more responsible.”
As the newly appointed brand ambassador of GCash, Evangelista steps into her new era of progress, one that’s marked by better, wiser spending, saving, and investing.
“I have been more financially smart about everything,” she confides with MEGA, reminding us of her evolution from the young woman overwhelmed by opening her first bank account to the financially empowered individual that she is today, seamlessly managing her finances, even amidst the whirlwind of her jet-setting career, thanks to the capabilities of GCash, the country’s top finance app.
Whether she’s exploring new destinations or navigating through the fashion capitals of France and Italy, GCash plays an important role in every aspect of her travels. Even with her hectic schedule back home, she is able to shop anytime and enjoy exclusive deals and promos with GCash Pay Online.
She also values the convenience of paying with GCash Scan To Pay in-store, ensuring hassle-free transactions in millions of merchants.
Her journey towards financial empowerment extends to her approach to personal indulgences. Amidst her busy schedule traveling to events like Fashion Week in Paris, she admits to a newfound sense of responsibility in her purchases, something she’s able to manage with the GCash Card which is accepted globally.
Whether she’s exploring new destinations or navigating through the fashion capitals of France and Italy, GCash plays an important role in every aspect of her travels. Even with her hectic schedule back home, she is able to shop anytime and enjoy exclusive deals and promos with GCash Pay Online.
She also values the convenience of paying with GCash Scan To Pay in-store, ensuring hassle-free transactions in millions of merchants.
Her journey towards financial empowerment extends to her approach to personal indulgences. Amidst her busy schedule traveling to events like Fashion Week in Paris, she admits to a newfound sense of responsibility in her purchases, something she’s able to manage with the GCash Card which is accepted globally.
“I mean, I have a lot of emergency moments, even abroad, where there are unexpected expenses, so I always have my GCash ready. I also use it for necessities like taxi fares, for deliveries, to pay my bills GCash is the fastest way. It’s secure and it makes the job easier,” she adds.
Empowered Woman
This kind of responsibility extends to her style, at least most of the time. “After a certain age, my wardrobe has become buildable: I can mix the old and the new,” she says, adding that though the years, her style has “gotten a bit tamed.” She wears more neutrals now because they make her feel calm.
Then, she puts up her hand and smiles, as if to say, “pause.”
“But I still am very loud at heart. I would express that through gowns when I’m at a gala, for example, and I want to scream at the top of my lungs, go wild, and celebrate life. I’m also a maximalist when it comes to accessories.” For the most part, she says, it’s all about being passionate about what she does and having the means to sustain that passion.
It’s possible to pursue one’s passions while being financially prudent, and insists that financial responsibility doesn’t entail compromising one’s wants; rather, it lays the foundation of being able to enjoy life’s luxuries without making sacrifices.
“It’s finding that balance, really, in all things.”
Heart Evangelista on being finacially responsible with her love for fashion
Indeed, this balance is evident not just with her finances but also in how Evangelista manages her time. Though she cherishes every moment on the grand stage of fashion, she also enjoys lounging at home, organizing her stationery and stickers, in her favorite Winnie the Pooh shirt that she has had since she was 12 years old. She also dedicates spending time with her family and managing her investments, embodying a multifaceted approach to her pursuits.
Heart’s new era proves how she has evolved into an icon of progress. Now, she enjoys a life of being empowered financially, thanks to the guidance of those around her and through the tools that have been given to her and all Filipinos through GCash.
A firm believer and advocate in smart spending and strategic saving and investing, Heart joins GCash in moving forward its mission of empowering all Filipinos to achieve financial progress, so they can step into their new era and open doors to a brighter future.
Read more about how you can take control of your own spending and splurges like Heart Evangelista in MEGA’s February 2024 issue, now available on Readly, Magzter, Press Reader and Zinio.
Photography BJ PASCUAL
