Diamonds are a girl’s best friend. And, no one understands that better than Drake Dustin Ibay, one of the Most Promising Leaders of this Generation at the 2021 MEGA Fashion Awards.
Remember the iconic sun-inspired earrings that Miss Universe Philippines Rabiya Mateo wore during the preliminary competition? It was designed by none other than Drake Dustin Ibay for his brand, LVNA By Drake Dustin, the fast-growing fine jewelry brand.
What started as childhood fascination became a LVNA By Drake Dustin, a one-of-a-kind luxury brand now worn by celebrities, beauty queens and aficionados alike. Coming from a traditional Filipino family, Ibay was always expected to run their family business. But Ibay was resolute in finding his path. He attempted to work in different industries, at one point even joining the MEGA Fashion Crew as a photographer. And while he found modest success in them, it wasn’t until he set his sights on diamonds that he really found his stride. After establishing LVNA By Drake Dustin, a line of affordable yet high quality jewelry, Ibay was able to find a gap in the market. Strategic moves, such as tapping personalities like actress-singer Nadine Lustre and social media star Ivana Alawi as ambassadors, pushed LVNA By Drake Dustin to success. And the rest is, as they say, history.
Now, his works are being worn by celebrities like Anne Curtis-Smith and Kim Chiu, and has been featured on the cover of MEGA Magazine. Drake Dustin Ibay proves that while paving your own way may come with challenges, it is always worth it.
The 2021 MEGA Fashion Awards (MFA) is co-presented by RLC Residences.