Redefining style and making waves in the world of beauty, the G22 P-Pop group brings to life Kiss NY’s ingenuity as they elevate their glam game with quality beauty products and tools
The world is the stage where we can be whoever we want to be, and locking down our identity is crucial. Being part of Generation Z means that there are a slew of ideas that can shape our future. As digital natives, we are always one click away from everything we could ever need and imagine—from stylistic trends to keep up with to the role models we look up to.
But as we discover new things along the way, we set up a path that is rightfully ours. We no longer follow; we lead with an artistic vision and influence the rest of society.
This ripple of power begins with choosing the right beauty armor: Kiss NY. The Korean-American company headquartered in New York is one of the global leaders in professional quality beauty products and tools. To further celebrate the ingenuity and individuality of the brand, Kiss NY taps the local musical ensemble P-Pop group G22.
Making it our own
As a generation of creators, we’ve been known to be inventive. We break free from the traditional norms and make something out of nothing. Wanting to be unique and different when the spotlight hits, we curl our hair, plaster nail art designs with jeweled accents on our nails, and add a bouncy volume and curl to our eyelashes.
Known for its nail, lash, and brow collections, Kiss NY can bring the salon—and the salon experience—home for limitless creative expression. The brand has made it simpler for us to embrace the different facets of our personality, as well as our moods and emotions, by offering innovative do-it-yourself products.
They have press-on nails that are ultra-convenient and easy to apply, so we can always be on-the-go. Meanwhile, their magnetic lashes are quite ingenious since it easily clings to the eyeliner without needing glue. To complete our facial glam game, the innovative brow stamps let us instantly score the perfect, natural-looking brows.
For the final touch, get ready to kiss bad hair days goodbye with hair tools that drive us to be a pro in styling. Kiss NY is fully immersed in the New Gen and, at the same time, is oriented toward the future.
P-Pop’s alpha females
Kiss NY has been nothing but supportive and adaptive in recognizing our Gen Z’s higher level of self-acceptance and hyper-personalized routines. And who better to bring to life the brand’s ingenuity and creativity than the local musical ensemble, G22.
Regarded as “P-Pop’s Alpha Females,” the four-member girl group complements the equally high-caliber Kiss NY. AJ, Alfea, Bianca, and Jaz all celebrate their individuality not only through their beautiful looks but also through their songs and talents. They each embody the same fun, originality, and inventiveness of the brand.
“Kiss NY is like a friend to us—super fun, reliable, and definitely an ally through all our shenanigans,” the band’s leader, AJ shares.
The group has been serving looks as they take P-Pop to new heights with show-stopping performances. From an all-black classic ensemble to femme fatale brown fits, the group’s fierce and feisty style from their music video “Bang!” showcases the immense potential that is picture perfect in every angle.
Being an icon doesn’t need to be complicated. We just have to find ways to be our own kind of different, even if it means favoring how we want to feel over what others might think of us. It’s time we push back on outdated beauty standards and connect with our authentic selves.
Kiss New York is available at Watsons and SM Beauty and online on Amorfia and Lazada. Bring a DIY salon to your home and visit their Facebook and Instagram for more information.
