This Japanese Beauty Brand Will Give You Your Most Radiant Skin Yet

This Japanese Beauty Brand Will Give You Your Most Radiant Skin Yet


When the weather gets unpredictable, you can find solace through skincare and makeup products that are consistently effective. Our current brand of choice? Japanese beauty brand Koh Gen Do, which has always been known for its skin-enhancing products.

Koh Gen Do was built on the belief that everything your apply on your skin should nurture its radiant vitality. The result? Products that enrich the luminosity of your complexion and enrich the skin’s natural healing abilities.

The Japanese brand’s products vary from their signature cleansers to their natural lip shades. Trying them out for yourselves will prove to you why it has remained a top choice among celebrities and makeup artists all over the world. Favorites include the following:

Cleansing Water

There’s a reason why this cleansing product has gained a cult-like following since its launch. Easy to use and nourishing, the cleanser removes makeup in a single sweep.

Aqua Foundation

This liquid foundation feels like nothing on your skin, giving you a brighter and more youthful complexion throughout the day.

Face Powder

This favorite has a silk-like formula that sets the makeup and protects the skin’s natural luminescence.

Organic Cotton

This soft, pure cotton pad is incredibly kind on your skin. It has not been chemically treated, bleached or pigmented.

For more information on Koh Gen Do, follow them on Instagram at @kohgendo and Rustan’s The Beauty Source at @rustansthebeautysource.

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