Jojie Lloren Pays Homage to Motherhood at TernoCon 2024

Jojie Lloren Pays Homage to Motherhood at TernoCon 2024

By

Laying matriarchal memory to rest in lingering peace on the runway, Jesus “Jojie” Lloren grows his craft around grief at the TernoCon KKK

As life approaches the inevitability of death, a reversal of roles ensues between a mother and a child. Jesus “Jojie” Lloren’s A Lullaby For My Mother, his collection at the TernoCon KKK, testifies to the giving and taking of filial love—not only for his biological mother, Herminia, but also for his motherland, the Philippines. At the Cultural Center of the Philippines (CCP) and BENCH’s annual occasion, the attendees witnessed the designer’s matriarchal reverence coming in the form of binary oppositions—life and death, hues of black and white, and form and flow—tuned into the sound of growth after grief, and love. 

RELATED: Cary Santiago Presents an Homage to Filipino Symbols in TernoCon 2024

TernoCon 2024 KKK Jo Ann Bitagcol A Lullaby For My Mother death loss mother Jojie Lloren
Jojie Lloren’s TernoCon KKK inspiration is the matriarchal force of his own mother, and his motherland, the Philippines

The Sartorial Story of Motherhood

“My driving force behind all of this is my great love for my mother. The collection was based on the ugly things that I saw when she was sick,” Lloren opens up to MEGA. His designs rendered ominous manifestations of illness and eventual demise, depicted both in elaborate and figurative elements such as blotted ink as splotches of blood, tulle veils, and floral iterations. Feathers, in mythical beliefs, portray a double meaning that Jojie reflects in his collection—the denouement of suffering, which may mean death; yet is also a sign of spiritual guidance with the designer’s mother as his muse and light post for A Lullaby For My Mother

TernoCon 2024 KKK Jo Ann Bitagcol A Lullaby For My Mother death loss mother Jojie Lloren
Emblems of disease and eventual death were portrayed in the collection

The persistence of Jojie’s matriarchal homage cuts deeper with “Ili Ili Tulog Anay” and “Sa Ugoy ng Duyan.” In his 12-piece collection, the Pateros native magnifies the meaning of his theme with a tribute to the motherland, the Philippines. “Our mothers, they nurture us, feed us, give us a place to live in. Ganoon din naman ang Inang Bayan,” he says.

The Nurture (Even) After Demise

There is much to be said about loss as an intersection of life and love. Grief, as many people quote, is said to be love persevering through time and memory. As Lloren’s designs depict, it is indeed a moving force that allowed him to create ensembles that embody not just the passion of loving one’s mother, but also one’s craft. 

TernoCon 2024 KKK Jo Ann Bitagcol A Lullaby For My Mother death loss mother Jojie Lloren
Creative interpretations of demise were present in A Lullaby for My Mother

To love is to know, and Jojie’s collection exhibits his mastery of work and years of experience in the industry. Trained to tailor and alter when needed, the designer reveals to MEGA some changes from his pieces due to hands of circumstance. “I was planning to use katsa, because it’s for the baby and it’s used for diapers. But as the collection progressed, I had to change it. If it’s not working, adjust,” he states firmly. Presentations of elements such as protruded trains, laid out drapings, and a structured, cinched waist bear witness to the designer’s deft and fluency in the language of fashion. 

TernoCon 2024 KKK Jo Ann Bitagcol A Lullaby For My Mother death loss mother Jojie Lloren
Lloren redefines the terno in the lens of loss

At the show, Maine Mendoza graced the runway donning a piece that affirms Lloren’s experienced hand in design—the Filipiniana as a canvas with touches of painted strokes and combed texture. 

TernoCon 2024 KKK Jo Ann Bitagcol A Lullaby For My Mother death loss mother Jojie Lloren
Maine Mendoza in a textured number

Meanwhile, Jo Ann Bitagcol donned the culminating piece—a feather-embellished A-Line terno. The number, as the designer admits, is the one he treats with most sentimentality. “There’s a galleon on Jo Ann’s head. It’s sailing for goodbye. She’s [Jojie’s mother] at peace na.” 

TernoCon 2024 KKK Jo Ann Bitagcol A Lullaby For My Mother death loss mother Jojie Lloren
Jo Ann Bitagcol concludes the designer’s terno collection

At the TernoCon KKK, loss was Jojie Lloren’s impetus. But as the nature of life goes, Herminia’s love for his son continues to guide the designer who now echoes her inspiration to nurture his motherland through his works. 


Photographed by EXCEL PANLAQUE of KLIQ INC.

Order your print copy of this month's MEGA Magazine:
Download this month's MEGA digital copy from:
Subscribe via [email protected]