Journey Into Beauty: An Event that Celebrates All Things Beautiful

Journey Into Beauty: An Event that Celebrates All Things Beautiful


Get ready for a 4-day beauty spree with over 100 participating beauty and personal care brands!

Beauty lovers, mark your calendars from March 20-23, 2024, for the beauty event you’ve been waiting for! The fantastic shopping fest will be held at the SMX Convention Center Halls 1 and 2 with over 100 participating beauty and personal care brands. And guess what? If you’re a Watsons Club, SMAC, or Look At Me member, you get in absolutely free! Beauty shoppers can expect a lot of special discounts, offers, and freebies exclusive for these four days. 

Find some new favorites or grab your go-to essentials from all the categories like cosmetics, fragrances, skincare, haircare, body care, and more! Filipino beauty brands like Issy Cosmetics, GRWM Cosmetics, Colourette Cosmetics, Absidy Beauty, BLK Cosmetics, Happy Skin Cosmetics, and Vice Cosmetics will be present. Explore trending Asian cult favorites like Hada Labo, Laneige, Beauty of Joseon, Dr. Jart+, Tsubaki, Round Lab, Rom&nd, and more. 

If you’re all about luxury and high-end vibes, you’re in for a real treat. Get excited because brands like Calvin Klein, Carolina Herrera, Viktor & Rolf, and Armani will showcase their products. For those who can’t get enough international favorites, brands like Shiseido, Laura Mercier, Huda Beauty, Kiehl’s, and Lancôme are set to fill your ultimate shopping list. 

Expect brands like Neutrogena, Celeteque, Dove, Biorderma, Nivea, Ponds, and Olay to showcase their latest technologies and innovations. Don’t forget to visit SkinSmart for new faves like Kora Organics, First Aid Beauty, Supergoop, and more!

Beauty tools, such as Kiss NY, Real Techniques, JML, W Elite, Euroo, and Wet Brush, are also present, among many others. You will also enjoy having Watsons’ own brands, like Naturals by Watsons, Watsons Baby, Dermaction Plus by Watsons, and Collagen by Watsons.

For hair care and styling, stop by Kerastase, Manic Panic, and Liese. Men’s body care and grooming staples will also be around: Gilette, Old Spice, and Rexona Men, to name a few.

Besides the fantastic partner brands, A-list celebrities, the hottest KOLs, and beauty icons are popping in for surprise visits over the four days. Keep an eye on Watsons, SM Beauty, and LOOK At Me’s social media pages to stay updated.

Official accounts: @watsonsph @smbeautyph @lookatme_ph

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