Highlighting their impact in music and fashion circles, RIIZE is officially a Louis Vuitton ambassador
Bridging the worlds of fashion and music once more, Louis Vuitton has teamed up this time with Korean boy group RIIZE. It’s no shock, especially for their fans who saw the group’s swift success, fueled by their distinctive style, remarkable talent, and a strong support system that stretches across the globe.
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K-Pop’s rising stars
As mentioned in the press release of the renowned French luxury label, the group, consisting of Shotaro, Eunseok, Sungchan, Wonbin, Seunghan, Sohee, and Anton, is gearing up for an “exciting collaborative journey.” Meanwhile, it’s worth noting that Seunghan wasn’t featured in the campaign photos, following SM Entertainment’s announcement on November 22 regarding his indefinite break due to online controversies.
Echoes of style and sound
Explaining their decision to enlist the rising K-Pop group, the French fashion house highlighted, “Their comfortable and liberating fashion choices have already piqued interest in the fashion world, and they are eagerly anticipating future collaborations and adventures with Louis Vuitton.” This statement certainly conveyed enthusiasm for upcoming collaborations and adventures with the group, sparking anticipation among fans for the unique touch RIIZE will infuse into the luxury brand’s campaigns.
Impact redefined
As the latest addition to Louis Vuitton’s ambassador team, RIIZE marks a significant moment for both the group and the K-Pop scene. The international brand’s other Korean ambassadors include BTS’ J-Hope, NewJeans’ Hyein, NCT’s Yuta, and LE SSERAFIM.
Photos: LOUIS VUITTON and RIIZE (via Instagram)
