A true sign of timelessness is being able to adapt with the culture. So, as consumers become more aware of their consumption, Longchamp takes the iconic Le Pliage and evolves it for a greener future.
The Longchamp Le Pliage: a staple that has been carried through generations and will undoubtedly continue for generations to come. Even if you don’t know it by name, you’ll definitely recognize its iconic silhouette. It’s your mom’s bag, your bag, and probably even your all-grown-up daughter’s bag. But as their new campaign affirms, “It’s not a bag. It’s Le Pilage.” Longchamp now stakes its claim of Le Pliage being more than just a convenient carry-on with the launch of Le Pliage Green.
With the original Le Pliage by Philippe Cassegrain made to answer the call for a utilitarian and accessible luxury handbag more than 20 years ago, Longchamp now answers today’s call for responsible production and sustainability. The Le Pliage Green collection takes everything great from the original design, but now constructs it with recycled nylon–the first step in the brand’s transition of having the entire Le Pliage collection made from this material by 2022.
This new canvas is made from recovered and treated fishing nets, carpets, and scraps from textile production. Not only are these eco-friendly considerations found on the body, but other details such as the Russian leather, shoulder straps, zip tapes, and embroidery threads also carry this consciousness. The entire construction still evokes the timelessness of the original, but has a few notable design changes to make it special. Spot the subtle neon green trimmings on the zipper’s ends.
Although the construction may have changed, Le Pliage Green is still durable with its waterproof build, washable for easy maintenance, and foldable–a trademark function of the piece. It comes in three elemental colors in the Philippines to suit your style, and different models and sizes for your daily needs.
The Le Pliage Green collection offers a second and more noble life to the materials used. It is a socially-responsible line that respects our natural resources–an effort we hope to see continue in the years to come. And just as their campaign shoot suggests with the eye-catching pink recycling bin, let us not forget our part in this responsibility.
Le Pliage Green was designed to meet the environmental expectations of Longchamp’s customers. In the Philippines, Longchamp is working with CORA (Communities Organized for Resource Allocation), a nonprofit organization that fosters sustainable development through inclusive programs which uplift the most vulnerable via missions that address climate action, plastic pollution and biodiversity conservation. Visit their website or follow them on Instagram to find out how you can help.
The iconic Le Pliage has been reconstructed with sustainable materials in Le Pliage Green. Shop now at Rustans.com, or in stores at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, and Greenbelt 5.
