Here are some men who have ventured into the realm of personal care and grooming, creating their very own skincare and beauty lines

Although skincare and the beauty industry have traditionally been targeted towards women, men have recently shown a growing interest in these areas. This claim is bolstered by the fact that there is a rise in the number of male celebrities launching skincare and cosmetics products, which aim to appeal to both sexes. Check out these male celebrities who have taken the plunge and launched their own skincare and beauty brands:

Le Domaine Skincare by Brad Pitt

Oscar winner Brad Pitt has launched Le Domaine, a curated genderless line of luxury skincare developed in collaboration with the French winemaker, Perrin family, who are also his partners in his vineyard business. The grapes’ antioxidant characteristics are put to use in Le Domaine. Two proprietary compounds, GSM10 and ProGr3, sourced from grape seeds and grape tendrils are included in the line’s creams and serums.

Pleasing by Harry Styles

The company is most recognized for its wide selection of gender-neutral nail lacquers, which are inspired by products that Styles uses in his daily regimen. “When we decided Pleasing would make beauty products, I wanted to make sure they would be something I would use,” Styles mentioned in a press release. As he attended this year’s Grammy Awards in a bright jumpsuit, he was seen sporting some polish from Pleasing in the shade of Perfect Pearl. Pleasing also provides other skincare options including serums and body creams.

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Hey Humans by Will Smith

Will Smith’s family launched Hey Humans in 2021, with Jada Pinkett Smith serving as the Creative Director and the face of the brand that has a goal of reducing the use of plastic in everyday life. Personal care items including toothbrush, body wash, and deodorant are available under the brand’s sustainable umbrella. Aluminum, parabens, phthalates, and sulfates are also not used in the products, and the packaging is manufactured from recycled materials.

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Twentynine Palms by Jared Leto

Leto created Twentynine Palms in collaboration with Jonathan Keren. The first release from the duo consisted of 11 vegan and cruelty-free items for the body, face, and hair. In an interview, Leto shared that his mother had a major influence in his decision to start this business. “I have to thank my mother for not only what she gifted me biologically, but also for teaching me to be mindful about taking care of myself and the importance of good sleep. She set a great example,” Jared mentioned. “I approach these things as a problem solver. I grew up with a mom that was very independent, very entrepreneurial, and an intuitive person—she was an artist, but also a small business owner and a creative self-starter,” he added. 

MANTL by Karamo Brown 

Karamo Brown of Queer Eye has released a skincare line called MANTL, aimed to help guys feel comfortable with their bald heads. The product includes cleansers, moisturizers, sunscreen, and oil-blotting sheets that are tailored to encourage guys with thinning hair to feel good about the way they appear.

UN/DN LAQR by Machine Gun Kelly

Colson Baker, known by his stage name Machine Gun Kelly, launched his nail polish line called UN/DN LAQR. The American rapper is known for his eccentric style, which includes bold clothing, piercings, a vast tattoo collection, and now, nail art. In an interview, he said that creating his own brand of nail polish was a way to convey that he is not yet done giving people glimpses into other parts of his life and character. “First, clothes became an extension of my personality, then piercings became an extension of my personality, and then tattoos became an extension of my personality. I have been doing things to draw attention to my hands over the past year, just warming people up to the idea of nail polish and lacquer and Machine Gun Kelly being in the same vein,” the rapper mentioned.