In today’s world of fast fashion and the never-ending push and pull of trying to craft a sustainable life while keeping true to our local roots, it can be a real challenge to find a homegrown brand for us.
But with Kaayo Modern Mindanao, their name itself says it all.
Developed with authentic indigenous designs in mind, Kaayo weaves together culture and couture into a beautiful blend of fashion fit for the modern and awakened Filipina woman.
With the mission to be far more than a clothing brand, Kaayo is a worthy name for this year’s Homegrown Fashion Brand To Watch Out for the MEGA Fashion Awards co-presented with RLC Residences.
And it’s no wonder that Filipinas are in mind, as Kaayo itself was borne out of a T’boli mother-daughter tandem’s desire to provide livelihoods and uplift the Mindanao culture.
“Kaayo stays unique because of personal style,” their brand story reads. “Marga Nograles believes that with personal style comes creativity of bringing not just fabrics and textiles together, but communities, groups, and ideas as well.”
Watch their space at @kaayo.ph.
