The MEGA Fashion Awards 2024 recognizes the ways in which fashion, beauty and lifestyle have become more accessible through these e-commerce platforms
While the MEGA Fashion Awards (MFA) 2024 celebrates the legacy of creative forces in the vast realm of fashion, it also acknowledges how the industry runs like a well-oiled machine through the help of huge multi-brand e-tailers. Many Filipino consumers shop online, spending and selling through the Internet. With the power of these e-commerce storefronts to serve as platforms where fashion, beauty, and lifestyle products and services can arrive straight to your door, here are the official nominees for the most influential platforms.
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TikTok Shop
Known in the world of social media with its short-form mobile videos, TikTok has upped the shopping game with its online selling platform, TikTok Shop. Launched in 2023, the e-commerce solution for in-app spending takes users straight to a shopping portal with just one touch, creating a seamless journey from discovery to purchase as users hop from videos to the app’s online storefront.
Products are presented based on users’ habits and interests while utilizing the app, making the purchasing experience even more enjoyable and personalized for consumers while increasing demand for merchants who offer products that fit their audience’s profiles. Its precise strategic foundation stems from the brand’s data analysis and attention to user insights to meet its customers’ needs, respond to their experience and feedback, and tailor products to their expressed preferences.
Shopee
The major e-tailers in Southeast Asia and Taiwan, Shopee has a tasteful mix of rising and established labels, and little-known boutiques from all over the world. Consumers can select and add to carts from different categories such as beauty, clothing, electronics, food, and more in just a few clicks. The shopping platform allows greater convenience for online shoppers and greater interaction with merchants, combining speed and accessibility and bringing different brands’ products to wider audiences.
This platform is also a space for people interested in launching their business and generating income. They can easily upload their curated products for users to discover and purchase. A key contributor to the country’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce, Shopee continuously innovates their customer experience enhancements.
Just last May, they announced the nation’s girl group BINI as their new brand ambassador to present the features under “Ang Dali-Dali sa Shopee”: COD Unbox: Return on the Spot, Change of Mind Returns, and Shopee On-Time Delivery.
Lazada
The nature of e-commerce retail has evolved to become experiential, where Filipinos can delight in the tactility and discovery of what can be purchased across different local and international brands. Such is the mission of Lazada, the e-commerce company that sets the pace for retail revolution. With the goal of resembling Amazon’s business model in Southeast Asia, Lazada began in 2012, taking advantage of a nascent online consumer presence by means of seamless transactions and quality delivery services.
Today, Lazada operates in six Asia Pacific-based countries: Singapore, Indonesia, Philippines, Thailand, Malaysia, and Vietnam—a platform with lasting and global significance. The brand aims to promote and create a sustainable digital ecosystem where businesses can digitize and grow their online market, allowing more people to access and benefit from their services and products.
Rustan’s The Beauty Source
For stocking up on your beauty closets, Rustan’s The Beauty Source (RTBS) includes a handpicked selection of premium skincare, makeup, fragrances, hair care, and bath and body products—all from premium beauty brands such as Anastasia Beverly Hills, Bobbi Brown, Burberry, Dolce & Gabbana, Jo Malone, NARS, Versace, and more. These beauty brands’ product catalogs make The Beauty Source a major player in the e-comm space, moving to frontrunner status in the beauty industry. With its broad selection, it keeps the most coveted beauty products around the world viable.
As part of a discerning clientele, shoppers are very particular about where their peso goes. Today, RTBS is one of the most visited online shopping destinations for one’s perusing pleasure, a specially curated haven for everything beauty and luxury.
Trunc
Multi-brand platform Trunc launched in 2020, bringing the most sought-after retail brands closer to Filipino consumers with their online shopping experience, tailor-fit to each shopper’s taste. Trunc unites several SSI Group brands in one upscale marketplace, including Tommy Hilfiger, Michael Kors, Tory Burch, Kate Spade, and more.
But its range of products doesn’t stop there—it grows your options manifold outside of fashion: home essentials, beauty products, colored cosmetics, furnishings and accessories, skincare, etc. The virtual portal makes many lifestyle and luxury brands in its portfolio available for you to shop online, combining the speed and accessibility of a blossoming digital era with the white-glove finesse of luxury.
This thriving multi-brand e-commerce platform democratized fashion. You didn’t need to shop in the fashion capitals or go to high-end stores. These purchases could just be sent to your door with just a few clicks.
Which of these platforms has been your go-to shop for all your fashion, beauty, and lifestyle needs?
Official Mechanics
- A user is entitled to ONLY one vote per title under the Most Influential category.
- Voting lasts until September 11, 5:00 PM, Philippine Time.
- Only one winner will be named per title.
- Voting is strictly and solely conducted via the MEGA website.
- Vote buying, cheating, and any other methods used to gain an unfair advantage are strictly not allowed
- The MEGA team will have an auditor to review all votes and take action on any anomalous votes. (ie: spam, bots, etc.)
- MEGA will tabulate the votes once the voting period is officially closed. The nominee with the most votes will be declared the winner in their respective title.
