This year’s MEGA Fashion Awards 2024 gives an ode to local beauty businesses that place homegrown creativity and innovation on the map
After three years, the MEGA Fashion Awards (MFA) is back to honor those who have shaped the world of beauty. With the surge of businesses carving out their place in the Philippine beauty scene, it’s only fitting that their efforts to elevate homegrown talent be recognized. Discover the five local beauty brands set to make an even bigger impact in the years to come.
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Clocheflame
Clocheflame emerged from a vision to cultivate more Filipina-centric beauty ideals in the country. Launched in 2020 by young entrepreneur Arianna Amante, the brand focuses on developing products that are easy to use for daily wear and designed to make every Filipino proud of their own skin. From facial mists to its bestselling multi-use tints, its products are set to redefine the landscape of beauty.
MEGA applauds Clocheflame for its advocacy of empowering modern-day Filipinas to embrace their beauty beyond societal standards.
GRWM Cosmetics
Founded by content creator Mae Layug, GRWM Cosmetics embodies its founder’s vision of breaking stereotypes and defining beauty on one’s own terms. Since its launch in 2021, the business has consistently crafted products for all genders, skin tones, and skin types. With its expanding range of base products, lip and cheek tints, and more, GRWM continues to push forward, fueled by its mission to make makeup inclusive to all.
MEGA celebrates GRWM Cosmetics for embracing the diverse spectrum of Filipino beauty.
Absidy Beauty
Launched in 2023, Absidy Beauty is the cosmetic arm of local skincare brand Luxe Organix. The brand’s mission is to provide beauty enthusiasts with luxury-level makeup products that won’t break the bank. Less than a year since its launch, its fixing powders, serum blushes, and bullet lipsticks have quickly gained interest among new and repeat customers alike.
MEGA recognizes Absidy Beauty for swiftly making a mark in the industry with its top-quality products that deliver on their promises of “beauty without bounds” and more.
Chu Chu Beauty
They say great things come in charming packages, and Chu Chu Beauty proves this true. This local newcomer is famed for its products’ bright and flattering shade range, as well as the chic and playful packaging they come in. From its heart-shaped blush compacts to juicy lip tints, this Korean-inspired brand has brought a much-needed spark to the local beauty scene.
MEGA honors Chu Chu Beauty for breaking past conventional branding and reintroducing fun to beauty products.
Lucky Beauty
Launched in 2023, Lucky Beauty is actress Andrea Brillantes’ beauty brainchild. What she describes as a “wearable lucky charm” goes beyond its impressive branding. The products have since been celebrated for their ease of use, long-wearing features, and ability to make everyone feel and look their best. From serum concealers and pressed highlighters to its newly launched fragrances, the brand proves that beauty can be as personal and enchanting as carrying a lucky charm.
MEGA acknowledges Lucky Beauty for seamlessly integrating usability and style for modern beauty enthusiasts.
