The MEGA Fashion Awards 2024 honors the local retail brand whose impact proves that Filipino craftsmanship is bound to reach the different parts of the country
The world of fashion has married a number of industries into its scope, proving a fact that clothing, more than art form, is first and foremost a basic need. The return of the MEGA Fashion Awards (MFA) 2024 has a clear purpose—honoring figures who have become power players in the landscape of fashion. Among its roster of acknowledged names is the Best Local Retail Brand.
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More than the act of buying, the Best Local Retail Brand turns its products and services into an experience, integrating itself in the lives of their consumers with their accessibility, affordability, and quality for their everyday needs. As their brand becomes a household name to Filipinos, they also extend their reach to the international market by opening the brand to ambassadors across Asia and around different parts of the world. This attests to the long-proven fact about Filipino craftsmanship—a symbol of pride for our country.
MEGA upholds its vision of championing our homegrown talents through the impact of the Best Local Retail Brand in the lives of Filipinos, one that is a constant and consistent reminder of pride for our own artistry.