MEGA Fashion Awards 2024: Winners of the Most Influential Category

September 14, 2024

MEGA Fashion Awards 2024 shines a spotlight on the industry’s most inspiring and influential creatives and talents. Below, the winners of the Most Influential category

The most distinguished and lauded names in Philippine fashion gathered at the MEGA Fashion Awards 2024 last night, September 13. This year’s iteration of the awards engaged the digital audience, allowing them to publicly vote and decide the winners of the Most Influential figures in fashion and beauty who have left an enduring impact. They are not only acknowledged by MEGA itself, but also by the voters who recognize their milestones within the dynamic Philippine fashion industry. The public casted their votes for the trailblazers whose influence was most felt and who, through their ingenuity, inventiveness, creativity, and forward-thinking ideas, are revolutionizing their respective fields. Here are the winners.

Most Influential in Fashion: Pia Wurtzbach

Fashion experts will know that Pia Wurtzbach has had a flourishing relationship with fashion in recent years, constantly reinventing the sartorial wheel and solidifying her status as a veritable style maven. Her transition from beauty queen to style-setter comes from her unmatched commitment to injecting a fresh breath of vitality to the fashion landscape. Having cultivated her distinctive approach to dressing, Wurtzbach is a fashion great in the making with a lane of her own; proving that she’s not just known, she’s truly influential.

Most Influential in Beauty: Lierge Perey

Beauty school is in session in Lierge Perey’s page. This content creator is a transfixing figure in the beauty industry with her brand reviews, product first-impressions, and how-to’s. Lierge Perey is one of the few success stories from a creator economy that has recently reached a saturation point; she thrives by having an authentic and authoritative voice in the realm of beauty. Because Perey has become an influential voice in her field, her presence in social media plays a key role in shaping beauty trends and preferences in the Filipino beauty community.

Most Influential Celebrity: SB19

There is no mistaking that SB19 has become the epitome of a Philippine pop music phenomenon. With their accolades and impact, they have completely set new benchmarks for groups, P-pop, Asian artists, or pop music acts in general with sheer talent, dedication, passion for music and their art, and humility. If a listener is curious about what P-Pop is all about, SB19’s sound has become the standard.

They’ve ventured into solo projects in recent years as well, individually creating their own lanes in the music realm. Few phenomena have captured the world’s attention quite like this P-Pop sensation; SB19 has left an indelible mark on both the global pop culture and music itself. Their journey from local Philippine idols to global performers is a testament to the transformative power of music and authenticity.

Most Influential Global Fashion Brand: Calvin Klein

Over its 56 years in business, the Calvin Klein brand has grown into an international powerhouse dedicated to providing sensational and trend-setting collections that went from snappy cuteness to seductive chic. Though Calvin Klein was mostly defined by its jeans and underwear, it’s one of the few brands that understands that fashion—and fragrance—are spaces for creative exploration rather than merely a price point.

^{Ina Arabia-Garcia, Head of Marketing Communications at Stores Specialists, Inc. (SSI)}

Most Influential Local Fashion Brand: PATTON

PATTON has been steadfast in promoting local talent and establishing Filipino retail as a major player in the global world of fashion since 2020. The brand is the winning wardrobe hack for dressing with flair without the fuss; the standard for seamless, practical, and contemporary essentials. A much-needed antidote to fast fashion, PATTON caters to the conscientious consumer who values comfort, quality, and style. The brand’s global presence was further solidified by the announcement of global supermodel Emily Ratajkowski last June.

^{Patty Ang and Migs Almeda}

Most Influential Global Beauty Brand: BYS

International cosmetic giant BYS is a global leader in beauty, constantly on a mission to offer consumers worldwide the best of cosmetics innovation in terms of quality, functionality, and efficacy. With their playful and colorful products, BYS succeeds in a fast-changing beauty industry with their impressive approach to following and setting trends, and providing beauty enthusiasts all over the world products that look and feel just as good on your vanity as they do on your face.

^{Vani Altomonte, iFace Group Marketing Director}

Expanding to fashion with their annual BYS Fashion Week, this global key player is also committed to showcasing the exceptional work of established and emerging Filipino designers whose creativity matches their beauty philosophy.

Most Influential Local Beauty Brand: Vice Cosmetics

Vice Cosmetics, founded by Filipino comedian and television personality Vice Ganda, has revolutionized the beauty industry with its all-inclusive, high-quality products. Launched in 2017, the brand set a Guinness World Record with nearly 7,000 people applying lipstick simultaneously at a grand concert titled “Ganda for All.” With high-performing lip liners, smoothing primers, and creamy multi-sticks, Vice Cosmetics has become a go-to for beauty enthusiasts seeking affordable, easy, and accessible products. MEGA honors Vice Cosmetics for making beauty a fun and inclusive experience for all Filipinos.

^{Marketing Communication Officer Jai Francisco and Marketing Manager Brenda Santos of Vice Cosmetics}

Most Influential E-Commerce Platform: Shopee

Shopee is a major e-tailer in Southeast Asia and Taiwan, featuring a well-curated selection of up-and-coming and well-known brands from all over the globe. In just a few clicks, it allows consumers to select and add products from various categories including beauty, clothing, electronics, and food. It provides convenience, speed, and accessibility for online shoppers, and is a platform for new entrepreneurs. Shopee continuously innovates customer experience with features such as COD Unbox, Change of Mind Returns, and On-Time Delivery.